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[VIDEO] Our Digital Printing Technology In Action

Posted November 13, 2013 by in Announcements, Direct Marketing Trends

Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And  […]

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[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design

Posted September 11, 2013 by in Direct Mail Tips, Postal Issues Updates

Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective.  Tomorrow Kurt Ruppel will  […]

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Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers

Posted February 13, 2013 by in Direct Mail Tips, Direct Marketing Trends

We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500.  We wanted to share a video Océ recently created on how the ColorStream  […]

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