Video
Blog Tag
[VIDEO] Our Digital Printing Technology In Action
Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And […]
[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design
Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […]
[VIDEO] Interactive Devices Increase Direct Mail Open Rates
Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […]
Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers
We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […]
