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How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time

Posted October 5, 2018 by in Strategy and Analysis

We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant  […]

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Using Mail to Conquer Your Competitors

Posted November 16, 2016 by in Direct Mail Tips

For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in  […]

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Being Aggressive on Digital Color

Posted February 24, 2011 by in Direct Mail Tips

This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and  […]

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The ROI on Trigger Mail Makes It the New Black

Posted July 14, 2010 by in Direct Marketing Trends

We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the  […]

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Trigger Mail is Changing the Direct Marketing Landscape

Posted March 3, 2010 by in Direct Marketing Trends

By now, you’ve probably heard the term trigger mail.  This is a truly powerful direct marketing tactic and we’ve seen its ability to increase the success rates of customer acquisition, customer loyalty and customer engagement programs.  In fact, reports have shown 200%, 300% and 400% improvements in marketing campaign performance using event-based triggers. To use  […]

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