It’s no secret marketers have been feeling the squeeze of a tight paper supply. The size of the North America pulp and paper market was $64.32 billion in 2021, with the U.S representing $59.54 billion of the total, as reported in Fortune Business Insights, April 2022 Market Research Report. North American production capacity of uncoated freesheet paper declined from 8.3MM tons in Q1 2018 to 6.5MM tons in 2022, while coated freesheet capacity declined by 48% since January 2017, down to an estimated production of 2 million tons in 2022.
The forces influencing today’s print industry and related sustainable printing efforts are complex and often confusing for printers and their clients. Key factors include electronic media, technology and innovation, environmental regulations, global economics, and increasing use of mobile and interactive platforms by consumers. Sustainable printing methods are becoming more and more popular as individuals and […]
It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near […]
In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change […]
We were recently honored to learn that IWCO Direct was recognized by Canopy, an international environmental non-governmental organization (NGO), for our sustainability efforts and continuing to prioritize forest conservation and low-footprint, sustainable paper sourcing throughout the challenges of the last year.
Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]
2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […]
Earlier this month, we were pleased to host 88 attendees at our Chanhassen campus for the IWCO Direct Supplier Summit, continuing a tradition that began in 2000. Mary Hyland, vice president of business services, welcomed our guests and reminded them that we believe an important aspect of delivering superior service to our clients is creating […]
In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not […]
Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […]