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Leveraging Our Purchasing Power to Navigate a Tight Paper Market

Posted August 3, 2022 by in Direct Mail Production

It’s no secret marketers have been feeling the squeeze of a tight paper supply. The size of the North America pulp and paper market was $64.32 billion in 2021, with the U.S representing $59.54 billion of the total, as reported in Fortune Business Insights, April 2022 Market Research Report. North American production capacity of uncoated freesheet paper declined from 8.3MM tons in Q1 2018 to 6.5MM tons in 2022, while coated freesheet capacity declined by 48% since January 2017, down to an estimated production of 2 million tons in 2022.

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Maintaining Focus on Our Environmental Footprint in a Weird Market

Posted March 2, 2022 by in Sustainability

The forces influencing today’s print industry and related sustainable printing efforts are complex and often confusing for printers and their clients. Key factors include electronic media, technology and innovation, environmental regulations, global economics, and increasing use of mobile and interactive platforms by consumers. Sustainable printing methods are becoming more and more popular as individuals and  […]

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Happy Holidays from IWCO Direct

Posted December 22, 2021 by in Announcements

It’s been an extraordinarily busy year at IWCO Direct, and we have a lot to be thankful for. This time of year, we’re always reminded of how remarkably proud and appreciative we are of our employees’ spirit of giving back throughout the year. At Thanksgiving, we held food drives to support local food banks near  […]

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Where is the Paper Market Headed in 2022?

Posted December 10, 2021 by in Direct Mail Production

In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change  […]

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IWCO Direct Recognized for Sustainability Efforts

Posted July 22, 2021 by in Sustainability

We were recently honored to learn that IWCO Direct was recognized by Canopy, an international environmental non-governmental organization (NGO), for our sustainability efforts and continuing to prioritize forest conservation and low-footprint, sustainable paper sourcing throughout the challenges of the last year.

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Stephen Flood and Sherri Bonacci Join Our Team

Posted August 3, 2020 by in Announcements

Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]

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A Push for Innovation at the 2018 Supplier Summit

Posted September 25, 2018 by in Announcements

Earlier this month, we were pleased to host 88 attendees at our Chanhassen campus for the IWCO Direct Supplier Summit, continuing a tradition that began in 2000. Mary Hyland, vice president of business services, welcomed our guests and reminded them that we believe an important aspect of delivering superior service to our clients is creating  […]

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Paper Market Update 2018 – IWCO Direct

A Three-Step Process for Navigating Today’s Changing Paper Market

Posted May 8, 2018 by in Direct Mail Tips, Direct Marketing Trends

Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market  […]

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