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A Data-Driven Marketing Strategy Isn’t Optimized Without Mail

Posted September 14, 2022 by in Strategy and Analysis

The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of data to enhance response rates and Return on Investment (ROI) during the recent Association of National Advertisers (ANA) Data & Direct Marketing Virtual Half-Day Conference, Optimizing Your Data-Driven Direct Marketing Strategy, hosted by American Express.

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Direct Mail: More Value and Verifiable Results

Posted July 20, 2022 by in Direct Mail Marketing

Direct mail is … back? Actually, due to the effectiveness of direct mail, it never went away. Its reputation as a high-value marketing channel whose results are testable and verifiable over multiple iterations (in contrast to ever-more questionable online marketing) has strengthened its appeal over the past 20 years. Oh, and the only personal information  […]

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Summer is When Your Direct Marketing Strategy Should be Heating Up

Posted July 6, 2022 by in Direct Mail Marketing, Strategy and Analysis

As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.”  […]

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IWCO Direct Wins Gold Mailbox ECHO Award

Posted March 30, 2022 by in Announcements, Strategy and Analysis

For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof  […]

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USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost

Posted January 12, 2022 by in Direct Mail Marketing, Postal Issues Updates

At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost.   As my colleague Marcus Johnson discussed last week, direct mail remains an essential part  […]

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How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

Posted September 15, 2021 by in Direct Marketing Trends, Dynamic Content Management

In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a  […]

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In Praise of the Direct Mail Letter

Posted July 28, 2021 by in Creative, Direct Mail Tips

“Letter schmetter,” said the marketer who wanted to cut the cost of her direct mail package. “Let’s mail an oversized postcard.” Maybe your first thought is, “Sure, we could do that.” But then another thought chases that one away and you say to yourself, “Self, wait just a minute. The letter is the most important  […]

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Accelerating Speed to Market for Direct Marketing Campaigns

Posted May 27, 2021 by in Dynamic Content Management

The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly  […]

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