Response Rates
Blog Tag
Effective Direct Mail Designs Must Follow Best Practices
Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure …
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)
I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where …
How Personalized Landing Pages Create Greater Relevance and Response
Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of …
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates
The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct …
How to Structure Your Medicare Marketing for the AEP and Beyond
Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment …
