Power your Marketing.


Response Rates

Blog Tag


How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

Posted September 15, 2021 by in Direct Marketing Trends, Dynamic Content Management

In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a  […]

Read More

In Praise of the Direct Mail Letter

Posted July 28, 2021 by in Creative, Direct Mail Tips

“Letter schmetter,” said the marketer who wanted to cut the cost of her direct mail package. “Let’s mail an oversized postcard.” Maybe your first thought is, “Sure, we could do that.” But then another thought chases that one away and you say to yourself, “Self, wait just a minute. The letter is the most important  […]

Read More

Accelerating Speed to Market for Direct Marketing Campaigns

Posted May 27, 2021 by in Dynamic Content Management

The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly  […]

Read More

The Johnson Box—What, Why, Where, and How

Posted March 3, 2021 by in Creative, Direct Mail Tips

Before we dive into the value and inner workings of the Johnson Box, a little family history. The Johnson Box was invented by my great great great grandfather Eustice Aristotle Johnson, a pioneer in direct mail. This breakthrough in marketing occurred shortly after he created boxed cereal and sliced bread. I’m a little fuzzy on  […]

Read More

IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance

Posted February 10, 2021 by in Dynamic Content Management

How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The  […]

Read More

2021 Will Bring Enhanced Services to Our Data Analytics Solutions

Posted October 30, 2020 by in Strategy and Analysis

For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few  […]

Read More

welcome sign

Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency

Posted July 1, 2020 by in Strategy and Analysis

We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us  […]

Read More

keyboard_arrow_upBack to top