Response Rates
Blog Tag
How Our Expanding Tech Stack Powers Omnichannel Marketing Programs
In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]
Our Strategy is Put to the Test with Champion vs Challenger Testing
Have you ever wondered if your direct mail package is performing as well as it could? Are you certain you’re reaching the people most likely to buy, or that the creative truly captures your audience’s attention? One way to know for certain is to conduct Champion vs. Challenger testing. Our team is increasingly involved in […]
In Praise of the Direct Mail Letter
“Letter schmetter,” said the marketer who wanted to cut the cost of her direct mail package. “Let’s mail an oversized postcard.” Maybe your first thought is, “Sure, we could do that.” But then another thought chases that one away and you say to yourself, “Self, wait just a minute. The letter is the most important […]
Accelerating Speed to Market for Direct Marketing Campaigns
The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly […]
IWCO Directs Wins ECHO Award for Medica Campaign
We are excited to share that IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector at the International ECHO Awards yesterday from the Association of National Advertisers (ANA) for our work on a multichannel campaign developed for our clients at Medica.
The Johnson Box—What, Why, Where, and How
Before we dive into the value and inner workings of the Johnson Box, a little family history. The Johnson Box was invented by my great great great grandfather Eustice Aristotle Johnson, a pioneer in direct mail. This breakthrough in marketing occurred shortly after he created boxed cereal and sliced bread. I’m a little fuzzy on […]
IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance
How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […]
2021 Will Bring Enhanced Services to Our Data Analytics Solutions
For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […]
AI Content Analysis Drives Higher Response Rates
Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […]
Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency
We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […]
