Response Rates
Blog Tag
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates
The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct …
How to Structure Your Medicare Marketing for the AEP and Beyond
Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment …
More Thoughts on the 2017 DMA Response Rate Report
History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing …
Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report
The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data …
Direct Mail is Among the Most Effective Media for Health Insurance Marketing
For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal …