Response Rates
Blog Tag
Data Drives the Top 2020 Marketing Trends
I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.
What Keeps Clients Awake at Night (and How We Cure Their Insomnia)
Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers.
How to Avoid Four Common Direct Mail Design Mistakes
You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]
Customer Intelligence: Marketing Trend or Table Stakes?
Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […]
Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills
Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […]
