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Neuroscience and Direct Mail – IWCO Direct

This is Your Brain on Direct Marketing

Posted June 26, 2018 by in Direct Marketing Trends

Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the  […]

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Efficient Direct Mail Design Tips – IWCO Direct

How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)

Posted May 11, 2018 by in Direct Mail Tips

I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking  […]

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Kurt Ruppel Named Vice Chairman of EMA Board of DirectorsRead More
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