Response Rates
Blog Tag
The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless
Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […]
Five Creative Tips for Folded Self-Mailers
We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […]
Don’t Miss the New Print-Centric Session Track at &THEN 2018 (We Sure Won’t)
As I sat down to write this post, I was reminded of last year’s &THEN weather forecast. All registered attendees were anxiously watching a storm named Nate and airline travel advisories to determine if they would be able to get to New Orleans. Hurricanes aren’t in the forecast for this year’s &THEN location, Las Vegas, […]
Direct Mail Best Practices: An Update for 2018
While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […]
This is Your Brain on Direct Marketing
Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […]
