Maximizing Customer Experience with Generative AI

a data analyst using AI technology on computer

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]

We’re Making Better Happen with Effective Marketing to Hispanic Audiences

family sitting on the couch and laughing

Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]

Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers

Teenage Girl collecting mail from mailbox

When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]

How to Leverage Your Postage Spend and Drive Best Results with Direct Mail

Couple Returning Home Together

If there’s one thing my colleague Michelle Fuchs and I agree on, it’s that direct mail needs to be part of any successful marketing campaign. As we move into 2023, I want to share a few thoughts on how marketers can best take advantage of direct mail to drive better results for their campaigns, along […]

Household Diary Study Results Show Direct Mail Works!

Woman collecting mail from mailbox

I must confess—I am one of those “Mail Geeks” you see on LinkedIn, proclaiming the glories of advertising with direct mail every chance I get! So, when my colleague shared the USPS Household Diary Study (HDS) 2021 Annual Report with me, I began to read it with the same enthusiasm most have for the latest […]

Driving Better Response: Have You Got What It Takes?

Arrows hitting middle of a target

As the year comes to a close and marketers everywhere are working diligently to put a bow on their 2023 strategic plans, how much confidence do you have in your ability to connect with your target market and increase response rates? Some Questions to Ask Yourself Has your team identified the right channel mix for […]

A Data-Driven Marketing Strategy Isn’t Optimized Without Mail

Couple smiling at a letter

The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of […]

Summer is When Your Direct Marketing Strategy Should be Heating Up

As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.” […]

IWCO Direct Wins Gold Mailbox ECHO Award

For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof […]

USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost

Man examining benefits and strategies

At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost.   As my colleague Marcus Johnson discussed last week, direct mail remains an essential part of any successful marketing program. Successful programs share […]