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How to Avoid Four Common Direct Mail Design Mistakes
You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]
Customer Intelligence: Marketing Trend or Table Stakes?
Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […]
Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills
Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […]
Data-Driven Marketing is a Many-Splendored Thing
All meaningful, deep, long-lasting relationships are dependent on communication. The more two people communicate, the more they get to know one another, and the more intimate they become. With intimacy comes trust, loyalty, and sometimes, even love. This is as true for a brand and its most loyal customers as it is for two individuals. […]
Three More Tips to Make Your Mailpiece Design More Engaging
A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...]
