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Neuroscience and Direct Mail – IWCO Direct

This is Your Brain on Direct Marketing

Posted June 26, 2018 by in Direct Marketing Trends

Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the  […]

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Efficient Direct Mail Design Tips – IWCO Direct

How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)

Posted May 11, 2018 by in Direct Mail Tips

I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking  […]

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Personalized Landing Pages for Direct Mail

How Personalized Landing Pages Create Greater Relevance and Response

Posted December 15, 2017 by in Direct Mail Tips, Direct Marketing Trends

Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we  […]

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