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Measuring The ROI of Direct Mail

Posted January 7, 2014 by in Announcements, Direct Mail Tips, Direct Marketing Trends

A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was  […]

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Postal Service Brings Back Incentive Program, Moves Forward with Facility Changes

Posted February 29, 2012 by in Postal Issues Updates

Change continues to be the mantra for the U.S. Postal Service as it works to develop a financially stable business model. Some of the most recent happenings in the postal world are highlighted below: Mobile Barcode Promotion is Returning The Postal Service announced it will conduct another mobile barcode promotion, similar to the one held  […]

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Don’t Hold Back from Personalizing Your Direct Mail Offer

Posted August 31, 2011 by in Direct Marketing Trends

The upcoming installation of our new Océ continuous digital press has everyone at IWCO Direct excited about the benefits our customers will experience from its enhanced personalization capabilities. Because personalization has been a major topic in the direct mail industry over the past few years, and since nearly all of our customers have personalized components  […]

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Keys to Building Customer Loyalty with Multichannel Marketing

Posted April 13, 2011 by in Direct Marketing Trends

Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying  […]

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