Print & Digital Integration
Blog Tag
PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print
The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […]
Postage Rates and Promotions Come Into Focus for 2020 Budget Planning
It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […]
PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel
This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...]
A Busy Mom’s Advice for Marketing to Mothers of Teenagers
I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]
Tactile Marketing is Coming Up Roses
“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […]
