Print & Digital Integration
Blog Tag
DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing
Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than […]
In an Industry Focused on Trends, Omnichannel Marketing is the New Black
Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the […]
2018 Inkjet Summit Spotlights Trends & Technologies That Are Shaping Our Industry
I recently returned from the 2018 Inkjet Summit, which provided tremendous insight into new digital inkjet equipment, paper stocks, and ways companies are using inkjet technologies to create greater value for their clients. This is a can’t-miss event for us because of the unique format of keynote presentations, user panels, case studies, and 1:1 […]
Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives
Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […]
How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing
You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web […]
