Print & Digital Integration

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Caucasian family lying on a white background including mother, two teenage daughters, and adolescent son

A Busy Mom’s Advice for Marketing to Mothers of Teenagers

Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing

I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]

Tactile Marketing is Coming Up Roses

Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […]

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by Andrea Sullivan in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a […]

Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […]

With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner

Posted October 12, 2018 by Megan Lester in Announcements

Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 […]