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Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic

Posted December 9, 2020 by in Direct Marketing Trends

Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and  […]

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Integrated Marketing Campaigns Build Trust & Loyalty – IWCO Direct

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a  […]

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a family interacting

Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of  […]

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IWCO Direct Wins Bronze ECHO Award for Driving Business Results for MedicaRead More
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