Print & Digital Integration
Blog Tag
Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives
Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet …
How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing
You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for …
Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY
The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just …
3 Direct Marketing Innovations that Will Shape the Industry’s Future
It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to …
Designing Mail with Informed Delivery in Mind
The U.S. Postal Service recently rolled out Informed Delivery, a new program that gives subscribers a digital preview of the mail they will receive later that day, either through an email, mobile app, or online dashboard. It also provides …
