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Postal Service Announces January Postage Pricing and Upcoming Mailing Promotions

Posted October 19, 2022 by in Postal Issues Updates

On October 7, the Postal Service filed its proposal to adjust postage pricing for Market Dominant products in January 2023 with the Postal Regulatory Commission (PRC). The PRC has 45 days to review the proposal, so we should know their decision on whether to approve the proposal just before Thanksgiving.  The effective date for the new postage prices is Sunday, January 22, 2023, and the overall average proposed price increase at the class level is 4.2%, but we all know the devil is in the details for price changes like this. Let’s look at a few of them:

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Digital Commingling: The Next Step in Postage Optimization

Posted December 1, 2021 by in Postal Issues Updates

Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.

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Accelerating the Speed from Data to Delivery

Posted October 6, 2021 by in Direct Mail Production

Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in  […]

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To the USPS: Focus on Mail Volume Growth, Not Postage Rate Increases

Posted August 4, 2021 by in Postal Issues Updates

After the U.S. Postal Service (USPS) released its 10-year strategic plan, Delivering for America, I shared my thoughts on the strengths and weaknesses of the plan. Two of my largest concerns were the limited focus on growing mail volume and the plan’s reliance on price increases to drive financial stability. Since the plan was released, the USPS has proposed the largest postage rate increase in 15 years.

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USPS Promotions are Becoming More Important Than Ever

Posted July 7, 2021 by in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

With a significant postage rate increase on the horizon, the postage discounts that can be earned from participating in USPS promotions have become increasingly important to many marketers. As an added bonus, these promotions encourage marketing techniques that can make the direct mail portion of multichannel campaigns more relevant and engaging for the recipients, driving higher response and greater return on marketing investment (ROMI). Here are some key details and dates for the more popular mailing promotions:

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IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase

Posted June 2, 2021 by in Postal Issues Updates

The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage rate increase averaging 6.8% for First-Class and Marketing Mail, which if approved will take effect August 29. This represents the full amount of  […]

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Breaking Down the USPS Strategic Plan – Areas of Support and Concern

Posted March 31, 2021 by in Postal Issues Updates

Last week, the U.S. Postal Service released its long-awaited 10-Year Strategic Plan. The plan, entitled Delivering for America, outlines how the Postal Service proposes to achieve financial stability over the next ten years. As with any plan of this scope and scale, there are aspects many postal stakeholders can support and other aspects that may cause stakeholders concern.

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