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IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase

Posted June 2, 2021 by in Postal Issues Updates

The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage rate increase averaging 6.8% for First-Class and Marketing Mail, which if approved will take effect August 29. This represents the full amount of  […]

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Breaking Down the USPS Strategic Plan – Areas of Support and Concern

Posted March 31, 2021 by in Postal Issues Updates

Last week, the U.S. Postal Service released its long-awaited 10-Year Strategic Plan. The plan, entitled Delivering for America, outlines how the Postal Service proposes to achieve financial stability over the next ten years. As with any plan of this scope and scale, there are aspects many postal stakeholders can support and other aspects that may cause stakeholders concern.

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Direct Mail Advice for Marketers Planning Fall Mailings

Posted August 28, 2020 by in Direct Mail Marketing, Postal Issues Updates

On Wednesday, we took a high-level look at concerns about operational changes that are happening at the U.S. Postal Service and have been a prominent part of recent news cycles. Today, we’re offering direct mail advice to  marketers on what they need to understand about working with the Postal Service while planning their fall direct  […]

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New York City Post Office building

Advice for the New Postmaster General

Posted June 17, 2020 by in Postal Issues Updates

On Monday, Louis DeJoy became the 75th Postmaster General (PMG), succeeding Megan Brennan. We thank Ms. Brennan for her leadership and many years of service to the broader postal community as she makes her transition into a well-deserved retirement. Mr. DeJoy is the first PMG in nearly 20 years to come from outside the  […]

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IWCO Direct Announces Historic Investment of Approximately $50 Million To Meet Needs of Performance MarketersRead More
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