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Postal Reform

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Latest Postal News for Spring 2019 – IWCO Direct

Why You Should Care About the Latest Postal News

Posted March 27, 2019 by in Postal Issues Updates

Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry  […]

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A man is looking at mail he just received

Your Fall 2018 Postal News Update: New Governors, New Initiatives, and the Need for More Collaboration

Posted October 10, 2018 by in Postal Issues Updates

As I alluded to in my post this past June, it’s been a year of non-stop activity for postal nerds. The opportunities to learn about new approaches to postal optimization just keep coming. The fall meeting of the Mailers’ Technical Advisory Committee (MTAC) was held last week, with additional association meetings happening through Thanksgiving (even  […]

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A photo of people

Summer 2018 Postal Update: Reform Appears On Hold Until Task Force Issues Report Later This Summer

Posted June 27, 2018 by in Direct Marketing Trends

The last few weeks have been busy for postal nerds like me. While postal issues may not get the press other topics in Washington do, there is certainly a lot going on behind the scenes—including factors impacting postal reform—to continue to keep people like me busy over the summer. Let’s take a look at what’s  […]

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