How to Leverage Your Postage Spend and Drive Best Results with Direct Mail
If there’s one thing my colleague Michelle Fuchs and I agree on, it’s that direct mail needs to be part of any successful marketing campaign. As we move into 2023, I want to share a few thoughts on how marketers can best take advantage of direct mail to drive better results for their campaigns, along […]
IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”
Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National […]
USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost
At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost. As my colleague Marcus Johnson discussed last week, direct mail remains an essential part of any successful marketing program. Successful programs share […]
