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Postal Service Announces January Postage Pricing and Upcoming Mailing Promotions

Posted October 19, 2022 by in Postal Issues Updates

On October 7, the Postal Service filed its proposal to adjust postage pricing for Market Dominant products in January 2023 with the Postal Regulatory Commission (PRC). The PRC has 45 days to review the proposal, so we should know their decision on whether to approve the proposal just before Thanksgiving.  The effective date for the new postage prices is Sunday, January 22, 2023, and the overall average proposed price increase at the class level is 4.2%, but we all know the devil is in the details for price changes like this. Let’s look at a few of them:

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Digital Commingling: The Next Step in Postage Optimization

Posted December 1, 2021 by in Postal Issues Updates

Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.

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USPS Promotions are Becoming More Important Than Ever

Posted July 7, 2021 by in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

With a significant postage rate increase on the horizon, the postage discounts that can be earned from participating in USPS promotions have become increasingly important to many marketers. As an added bonus, these promotions encourage marketing techniques that can make the direct mail portion of multichannel campaigns more relevant and engaging for the recipients, driving higher response and greater return on marketing investment (ROMI). Here are some key details and dates for the more popular mailing promotions:

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