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Digital Commingling: The Next Step in Postage Optimization

Posted December 1, 2021 by in Postal Issues Updates

Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.

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USPS Promotions are Becoming More Important Than Ever

Posted July 7, 2021 by in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

With a significant postage rate increase on the horizon, the postage discounts that can be earned from participating in USPS promotions have become increasingly important to many marketers. As an added bonus, these promotions encourage marketing techniques that can make the direct mail portion of multichannel campaigns more relevant and engaging for the recipients, driving higher response and greater return on marketing investment (ROMI). Here are some key details and dates for the more popular mailing promotions:

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