PODi AppForum
Blog Tag
What You Missed at the 2014 PODi AppForum
As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […]
Déjà vu – PODi AppForum Exceeds Expectations Yet Again
If you’ve been reading my blogs for the past two years, you know every year I say the PODi AppForum continues to exceed my expectations. So I don’t know why I’m surprised to say that 2013 was no exception. In fact, the energy in the sessions […]
A Sneak Peek at the 2013 PODi AppForum
Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […]
Personalization vs. Relevance: The Science & Art of Direct Mail
Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always […]
PODi AppForum Exceeds Expectations – Again
I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […]
PODi AppForum Set To Kick-Off
Now that you’ve recovered from New Year’s Eve, it’s time to look ahead to the next reason to celebrate – the 2012 PODi AppForum. The theme for this year’s event is “Sparks Will Fly,” as attendees will learn about all the latest trends to succeed through cross media, Print on Demand, Web-to-Print and digital […]
Recapping the PODi AppForum Redux
I spent most of last week Chairing the Direct Marketing Track at the 2011 PODi AppForum. During my flight home I had a feeling of déjà vu, thinking this was the best of the four AppForums I’ve attended. Yes, I said that last year in this same place. AppForum has never failed to deliver […]
A Preview of the PODi AppForum Direct Marketing Track
We’re less than two weeks away from the start of the 2011 PODi AppForum in Las Vegas, January 31-February 2. The forum is always one of my favorite conferences of the year, and this will be my second year as Chair of the Direct Marketing Track. I may be a bit biased, but I […]
Augment Your Reality at the 2011 PODi AppForum
This January I have the honor of chairing the Relevant Marketing Tactics Track at the 2011 PODi AppForum in Las Vegas. This will be my second consecutive year chairing a Track, and I can’t wait to get back. If you read my recap of last year’s event, I believe there’s no better place to […]
Recapping the PODi AppForum
I spent the majority of last week Chairing the Direct Marketing Track at the PODi AppForum. During my flight home I couldn’t help but feel this was the best of the three AppForum’s I’ve attended. It is a very exciting time to be in direct marketing, as print and online marketing are converging in ways […]
