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Personalization vs. Relevance: The Science & Art of Direct Mail

Posted May 23, 2012 by in Direct Marketing Trends

Much of the industry discussion about maximizing the effectiveness of direct mail has centered on creating unique offers that increase open and response rates. In our industry, the terms “personalization” and “relevance” are often used interchangeably. While they have similar meanings, there are subtle but important differences that are necessary to understand. This is always  […]

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Recapping the PODi AppForum

Posted February 3, 2010 by in Direct Marketing Trends

I spent the majority of last week Chairing the Direct Marketing Track at the PODi AppForum.  During my flight home I couldn’t help but feel this was the best of the three AppForum’s I’ve attended.  It is a very exciting time to be in direct marketing, as print and online marketing are converging in ways  […]

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