PODi AppForum Recaps

Blog Tag

What You Missed at the 2014 PODi AppForum

Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends

As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […]

PODi AppForum Exceeds Expectations – Again

Posted February 1, 2012 by Debora Haskel in Direct Marketing Trends

I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended […]

Recapping the PODi AppForum Redux

Posted February 9, 2011 by Debora Haskel in Direct Marketing Trends

I spent most of last week Chairing the Direct Marketing Track at the 2011 PODi AppForum. During my flight home I had a feeling of déjà vu, thinking this was the best of the four AppForums I’ve attended. Yes, I said that last year in this same place. AppForum has never failed to deliver […]

Recapping the PODi AppForum

Posted February 3, 2010 by Debora Haskel in Direct Marketing Trends

I spent the majority of last week Chairing the Direct Marketing Track at the PODi AppForum. During my flight home I couldn’t help but feel this was the best of the three AppForum’s I’ve attended. It is a very exciting time to be in direct marketing, as print and online marketing are converging in ways […]