Personalization Blog Tag The Important Keys to Spring Break Marketing info Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More Stand Out with Your Direct Marketing Strategy info Posted November 12, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis Data should always inform strategy. This is something we take to heart at IWCO Direct. In fact, it’s something I have written about in past blog posts. But what else goes into a sound direct marketing strategy, and perhaps more importantly, how is it defined? Defining Direct Marketing Strategy According to BusinessDictionary.com, an organization’s marketing […] + Read More Multiple Data Sets to Effectively Target Campaigns info Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […] + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Pages: 12345678910Load More Articles
The Important Keys to Spring Break Marketing info Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More
Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More
Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More
The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More
Stand Out with Your Direct Marketing Strategy info Posted November 12, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends, Strategy and Analysis Data should always inform strategy. This is something we take to heart at IWCO Direct. In fact, it’s something I have written about in past blog posts. But what else goes into a sound direct marketing strategy, and perhaps more importantly, how is it defined? Defining Direct Marketing Strategy According to BusinessDictionary.com, an organization’s marketing […] + Read More
Multiple Data Sets to Effectively Target Campaigns info Posted August 13, 2014 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively target campaigns. Data is crucial in creating a sound strategy and successful marketing campaign. The only drawback is […] + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
