Personalization Blog Tag Screen Truepress Jet520HD Adds Flexibility and Quality to Our Digital Inkjet Capabilities info Posted March 22, 2017 by Jim Andersen in Announcements Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform. The addition of this device enhances […] + Read More How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2 info Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […] + Read More How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing info Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […] + Read More Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More Pages: 12345678910Load More Articles
Screen Truepress Jet520HD Adds Flexibility and Quality to Our Digital Inkjet Capabilities info Posted March 22, 2017 by Jim Andersen in Announcements Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform. The addition of this device enhances […] + Read More
How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2 info Posted February 15, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers […] + Read More
How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing info Posted February 10, 2017 by Dave Johannes in Announcements, Direct Marketing Trends, Dynamic Content Management While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can […] + Read More
Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More
Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More
Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More
It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More
Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More
