Personalization Blog Tag Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox info Posted January 31, 2018 by Mike Dietz in Direct Mail Tips Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […] + Read More The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More How Direct Mail Drives Millennials to Your Site info Posted December 20, 2017 by Ashley Leone in Direct Mail Tips For some reason, direct mail has gotten a bad rep with marketers who are trying to reach a millennial audience, especially if their goal is to get them to visit their website. Sure, with digital marketing, a visit to a website is just a click away, but what most marketers don’t realize is that direct […] + Read More A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More Pages: « 3 4 5 6 7 8 9 10»Load More Articles
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox info Posted January 31, 2018 by Mike Dietz in Direct Mail Tips Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […] + Read More
The Best Practices for Transferring Data to Your Marketing Partner info Posted December 27, 2017 by Chris Van Houtte in Direct Marketing Trends Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […] + Read More
How Direct Mail Drives Millennials to Your Site info Posted December 20, 2017 by Ashley Leone in Direct Mail Tips For some reason, direct mail has gotten a bad rep with marketers who are trying to reach a millennial audience, especially if their goal is to get them to visit their website. Sure, with digital marketing, a visit to a website is just a click away, but what most marketers don’t realize is that direct […] + Read More
A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More
