Personalization Blog Tag It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More The Important Keys to Spring Break Marketing info Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More Pages: First Page123456789Last PageLoad More Articles
It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More
Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More
The Important Keys to Spring Break Marketing info Posted March 16, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was in college, Daytona Beach and Panama City were the popular Spring Break destinations for a week of sun and fun. Now that I have a family, Spring Break still means sun and fun, but in a more responsible way. For the past few years, in lieu of having large birthday parties for […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More
Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More
Digital and Direct Mail Marketing Have Much in Common info Posted March 4, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I recently had a chance to review the 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe. The report is based on a global survey of more than 6,000 marketers and internet professionals in late 2014 and highlights the key digital trends, challenges and opportunities marketers are facing in 2015. What struck […] + Read More
