Personalization Blog Tag Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More
When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More
How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More
How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More
