Personalization Blog Tag The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More When Personalized Email Goes Wrong, It Ruins the Customer Experience info Posted March 14, 2018 by Ashley Leone in Strategy and Analysis Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […] + Read More Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More Pages: 12345678910Load More Articles
The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More
Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More
When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More
How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More
How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More
You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More
When Personalized Email Goes Wrong, It Ruins the Customer Experience info Posted March 14, 2018 by Ashley Leone in Strategy and Analysis Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […] + Read More
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
