Personalization Blog Tag When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More When Personalized Email Goes Wrong, It Ruins the Customer Experience info Posted March 14, 2018 by Ashley Leone in Strategy and Analysis Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
When Does Personalized Marketing Get Creepy? info Posted June 1, 2018 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […] + Read More
How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More
How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty info Posted March 30, 2018 by Debora Haskel in Strategy and Analysis Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […] + Read More
You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More
When Personalized Email Goes Wrong, It Ruins the Customer Experience info Posted March 14, 2018 by Ashley Leone in Strategy and Analysis Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know […] + Read More
