Personalization Blog Tag IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy info Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...] + Read More Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1 info Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond... + Read More IWCO Direct 1to1 Puts You in Control of Your Marketing Content info Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠. + Read More What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP info Posted August 22, 2018 by Maggie Stack in Direct Mail Tips Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy info Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...] + Read More
Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1 info Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond... + Read More
IWCO Direct 1to1 Puts You in Control of Your Marketing Content info Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠. + Read More
What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More
Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP info Posted August 22, 2018 by Maggie Stack in Direct Mail Tips Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […] + Read More
