New Direct Mail Statistics Highlight the Strong State of Direct Mail

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If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial […]

Insights to Inform Your 2023 Marketing Plans and Strategies

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As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns. I was recently asked to write an […]

4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers

Two gentlemen smiling at a letter in front of mailbox

Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]

Creating Order from Chaos: How IWCO Direct 1to1 Simplifies AEP

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There is a tendency to view technology merely as supporting work activities. Without question, technology enables efficient workflow and simplifies activities. But technology is not just a supporting player in high performance marketing campaigns. The limit on what technology can accomplish is not functional capability, but rather the lack of vision to imagine what’s possible. […]

Why Translation Alone Isn’t Enough for Marketing to Hispanic Customers!

Hispanic couple smiling at a letter

In my last post, Direct Mail Strategies to Engage a Hispanic Audience, I introduced the concept that just translating your marketing message from English to Spanish is not enough to engage Hispanic-American consumers. Now, I would like to expand on this and discuss how you must adapt your Hispanic marketing efforts to reach this audience, earn […]

2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns

woman holding shopping bag while smiling

If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. […]

Direct Mail Strategies to Engage a Hispanic Audience

collage of portraits of people smiling

Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […]

How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

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In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]