Personalization Blog Tag Help ANA Develop a New Paradigm to Benefit Consumers and Businesses info Posted March 8, 2019 by Debora Haskel in Direct Marketing Trends “Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...] + Read More How the ANA & DMA are Advocating for the Future of Direct Marketing info Posted February 20, 2019 by Debora Haskel in Direct Marketing Trends Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […] + Read More IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy info Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...] + Read More Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1 info Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond... + Read More IWCO Direct 1to1 Puts You in Control of Your Marketing Content info Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠. + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Help ANA Develop a New Paradigm to Benefit Consumers and Businesses info Posted March 8, 2019 by Debora Haskel in Direct Marketing Trends “Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...] + Read More
How the ANA & DMA are Advocating for the Future of Direct Marketing info Posted February 20, 2019 by Debora Haskel in Direct Marketing Trends Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […] + Read More
IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy info Posted November 16, 2018 by David Klempke, PMP in Dynamic Content Management Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...] + Read More
Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1 info Posted November 14, 2018 by David Klempke, PMP in Dynamic Content Management Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond... + Read More
IWCO Direct 1to1 Puts You in Control of Your Marketing Content info Posted November 13, 2018 by David Klempke, PMP in Dynamic Content Management Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠. + Read More
