Personalization Blog Tag 2021 Will Bring Enhanced Services to Our Data Analytics Solutions info Posted October 30, 2020 by Wes Sparling in Strategy and Analysis For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […] + Read More ANA Data & Analytics Conference: Expert Advice to Sustain, Grow, & Transform Direct Mail info Posted September 23, 2020 by Debora Haskel in Direct Marketing Trends The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success. + Read More A Discussion of Direct Marketing Trends with the AMA Southern Connecticut info Posted September 16, 2020 by Alan Sherman in Direct Marketing Trends I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses: + Read More Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency info Posted July 1, 2020 by Matt Shanahan in Strategy and Analysis We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […] + Read More Use These Marketing Recommendations to Put the Buyer First info Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track." + Read More Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More Reel in Customers with Personalized Direct Mail info Posted August 30, 2019 by Brent Doering in Strategy and Analysis As this summer was coming to a close, my daughter and I recently decided to hit the water for some fishing. As I watched her peer into the tackle box and inspect all of the various lures she asked, “What kind of fish are we going to try to catch, Dad?” After I replied, “try…?!” […] + Read More “Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization info Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...] + Read More Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers info Posted July 12, 2019 by Alan Sherman in Strategy and Analysis Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […] + Read More Customer Intelligence: Marketing Trend or Table Stakes? info Posted May 3, 2019 by Tedd Aurelius in Strategy and Analysis Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […] + Read More Pages: 12345678910Load More Articles
2021 Will Bring Enhanced Services to Our Data Analytics Solutions info Posted October 30, 2020 by Wes Sparling in Strategy and Analysis For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […] + Read More
ANA Data & Analytics Conference: Expert Advice to Sustain, Grow, & Transform Direct Mail info Posted September 23, 2020 by Debora Haskel in Direct Marketing Trends The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success. + Read More
A Discussion of Direct Marketing Trends with the AMA Southern Connecticut info Posted September 16, 2020 by Alan Sherman in Direct Marketing Trends I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses: + Read More
Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency info Posted July 1, 2020 by Matt Shanahan in Strategy and Analysis We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […] + Read More
Use These Marketing Recommendations to Put the Buyer First info Posted February 5, 2020 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track." + Read More
Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More
Reel in Customers with Personalized Direct Mail info Posted August 30, 2019 by Brent Doering in Strategy and Analysis As this summer was coming to a close, my daughter and I recently decided to hit the water for some fishing. As I watched her peer into the tackle box and inspect all of the various lures she asked, “What kind of fish are we going to try to catch, Dad?” After I replied, “try…?!” […] + Read More
“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization info Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...] + Read More
Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers info Posted July 12, 2019 by Alan Sherman in Strategy and Analysis Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […] + Read More
Customer Intelligence: Marketing Trend or Table Stakes? info Posted May 3, 2019 by Tedd Aurelius in Strategy and Analysis Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […] + Read More
