Personalization Blog Tag Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail info Posted January 11, 2012 by Pat Deck in Direct Marketing Trends For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […] + Read More The Océ ColorStream® 3500 is Now Installed info Posted September 28, 2011 by Dave Johannes in Announcements In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running. I’m […] + Read More Don’t Hold Back from Personalizing Your Direct Mail Offer info Posted August 31, 2011 by Mike Ertel in Direct Marketing Trends The upcoming installation of our new Océ continuous digital press has everyone at IWCO Direct excited about the benefits our customers will experience from its enhanced personalization capabilities. Because personalization has been a major topic in the direct mail industry over the past few years, and since nearly all of our customers have personalized components […] + Read More Direct Marketing Adds Muscle to Health & Wellness Programs info Posted July 13, 2011 by Debora Haskel in Direct Marketing Trends Workplace wellness programs are increasingly gaining acceptance and recognition. A few weeks ago a bipartisan team of Minnesota legislators announced the formation of a federal Congressional Wellness Caucus to focus awareness on the benefits of these types of initiatives. Wellness programs can have a tangible impact on companies’ bottom lines through lower health care costs […] + Read More Acquiring Customers Using PURLs info Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […] + Read More Keys to Building Customer Loyalty with Multichannel Marketing info Posted April 13, 2011 by Kurt Ruppel in Direct Marketing Trends Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying […] + Read More Pages: 12345678910Load More Articles
Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail info Posted January 11, 2012 by Pat Deck in Direct Marketing Trends For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […] + Read More
The Océ ColorStream® 3500 is Now Installed info Posted September 28, 2011 by Dave Johannes in Announcements In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running. I’m […] + Read More
Don’t Hold Back from Personalizing Your Direct Mail Offer info Posted August 31, 2011 by Mike Ertel in Direct Marketing Trends The upcoming installation of our new Océ continuous digital press has everyone at IWCO Direct excited about the benefits our customers will experience from its enhanced personalization capabilities. Because personalization has been a major topic in the direct mail industry over the past few years, and since nearly all of our customers have personalized components […] + Read More
Direct Marketing Adds Muscle to Health & Wellness Programs info Posted July 13, 2011 by Debora Haskel in Direct Marketing Trends Workplace wellness programs are increasingly gaining acceptance and recognition. A few weeks ago a bipartisan team of Minnesota legislators announced the formation of a federal Congressional Wellness Caucus to focus awareness on the benefits of these types of initiatives. Wellness programs can have a tangible impact on companies’ bottom lines through lower health care costs […] + Read More
Acquiring Customers Using PURLs info Posted May 25, 2011 by Debora Haskel in Direct Marketing Trends IWCO Direct began offering Personalized URLs in 2007, and we see many benefits to using PURLs for direct mail campaigns, particularly those focused on customer acquisition. Here is a brief overview of PURLs and how they may help your next campaign: What are PURLs? PURLs are unique URLs that provide each mail recipient with a […] + Read More
Keys to Building Customer Loyalty with Multichannel Marketing info Posted April 13, 2011 by Kurt Ruppel in Direct Marketing Trends Savvy direct marketers are continually testing and modifying their approach to building customer loyalty. The effectiveness of direct mail can be enhanced when augmented with strategic multichannel approaches. Here are a few ways paper-based and electronic efforts can be teamed up to increase the success of customer loyalty programs: Inbox Helps the Mailbox Deploying […] + Read More
