Connecting with Hispanic and Latinx audiences through effective campaigns

Family shopping at the mall

Hispanic Heritage Month ends on October 15. While this month serves as an opportunity to recognize and celebrate Hispanic and Latinx culture, marketers can adopt best practices to ensure they are effectively reaching this impactful audience any time of the year. Balance cultural trends with personal preferences Hispanic culture is not a monolith. With approximately 63 […]

Making Better Happen for Mortgage Marketers

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Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]

Making Better Happen for Medicare AEP Marketers

elderly couple looking at mail

The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]

Analysis and Scientific Testing Drive Successful Direct Mail Strategy

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Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]

We’re Making Better Happen with Effective Marketing to Hispanic Audiences

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Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]

We’re Making Better Happen with Best-in-Class Client Engagement

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At IWCO, our Marketing and Creative Services (MCS) team believes the strength of the relationship between a client organization and their marketing partner is critical. Countless studies have shown that we are not alone in our belief that building strong client relationships is vital to our success and that of our clients. In one of […]

We’re Making Better Happen by Accelerating the Speed from Data to Delivery

IWCO employee

At IWCO, we are energized by our refreshed brand that encompasses a new name, new logo, new website, and enhanced Marketing and Creative Services. But for me, as the Chief Production Officer, the element of our rebrand that excites me the most is our enhanced manufacturing platform built around digital presses that drive hyper-personalization and […]

What a Better View Assessment Can Do for Your Marketing Program

Better View Assesment

Marketing is changing and ensuring you are staying ahead of the competition is critical to success. A BETTERView Assessment is a comprehensive deep dive into all facets of your marketing program. It will let you know if you are optimizing your marketing capabilities in order to maximize your Return on Marketing Investment (ROMI). It’s like […]

Implement Hyper-Personalization Messaging in 4 Simple Steps

Senior Fashion Designers Taking Measurements of His Customer in Clothing Design Studio.

What is hyper-personalization? It’s an innovative method companies use to “tune” their marketing communications content to individual customers. This is done by creating targeted experiences through the use of data, analytics, and advanced technology solutions. Why the Old Ways of Personalization Don’t Work When companies take a legacy approach using broadly defined recipient segmentation and […]