We’re Making Better Happen with Best-in-Class Client Engagement
At IWCO, our Marketing and Creative Services (MCS) team believes the strength of the relationship between a client organization and their marketing partner is critical. Countless studies have shown that we are not alone in our belief that building strong client relationships is vital to our success and that of our clients. In one of […]
We’re Making Better Happen by Accelerating the Speed from Data to Delivery
At IWCO, we are energized by our refreshed brand that encompasses a new name, new logo, new website, and enhanced Marketing and Creative Services. But for me, as the Chief Production Officer, the element of our rebrand that excites me the most is our enhanced manufacturing platform built around digital presses that drive hyper-personalization and […]
What a Better View Assessment Can Do for Your Marketing Program
Marketing is changing and ensuring you are staying ahead of the competition is critical to success. A BETTERViewSM Assessment is a comprehensive deep dive into all facets of your marketing program. It will let you know if you are optimizing your marketing capabilities in order to maximize your Return on Marketing Investment (ROMI). It’s like […]
Implement Hyper-Personalization Messaging in 4 Simple Steps
What is hyper-personalization? It’s an innovative method companies use to “tune” their marketing communications content to individual customers. This is done by creating targeted experiences through the use of data, analytics, and advanced technology solutions. Why the Old Ways of Personalization Don’t Work When companies take a legacy approach using broadly defined recipient segmentation and […]
New Direct Mail Statistics Highlight the Strong State of Direct Mail
If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial […]
Insights to Inform Your 2023 Marketing Plans and Strategies
As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns. I was recently asked to write an […]
The Critical Importance of Data and Creative Best Practices to Drive Marketing Success
A few years back, I was out on a sailing trip with other dads and their young sons in the Gulf of Mexico. The afternoon wind had died, so our captain suggested we take down the big sails and try our luck catching some dinner. My son and I eagerly dropped in our lines and […]
4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers
Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]
Creating Order from Chaos: How IWCO Direct 1to1 Simplifies AEP
There is a tendency to view technology merely as supporting work activities. Without question, technology enables efficient workflow and simplifies activities. But technology is not just a supporting player in high performance marketing campaigns. The limit on what technology can accomplish is not functional capability, but rather the lack of vision to imagine what’s possible. […]
Why Translation Alone Isn’t Enough for Marketing to Hispanic Customers!
In my last post, Direct Mail Strategies to Engage a Hispanic Audience, I introduced the concept that just translating your marketing message from English to Spanish is not enough to engage Hispanic-American consumers. Now, I would like to expand on this and discuss how you must adapt your Hispanic marketing efforts to reach this audience, earn […]
