Personalization
Blog Tag
Use These Marketing Recommendations to Put the Buyer First
Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track."
Data Drives the Top 2020 Marketing Trends
I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.
Reel in Customers with Personalized Direct Mail
As this summer was coming to a close, my daughter and I recently decided to hit the water for some fishing. As I watched her peer into the tackle box and inspect all of the various lures she asked, “What kind of fish are we going to try to catch, Dad?” After I replied, “try…?!” […]
“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization
At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...]
Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers
Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […]
