Minnesota’s EVOLVE 2013 Mail Expo Welcomes Postmaster General Donahoe
On Wednesday I attended EVOLVE 2013, a “mail expo” sponsored by the Twin Cities Postal Customer Council (TCPCC) in observance of the U.S. Postal Service’s National PCC Week. PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and solving local challenges. Future […]
Challenges Facing Postal Service Are Main Focus of Industry Events
The major economic and regulatory challenges facing the Postal Service are on the minds of nearly everyone in the direct marketing industry. With so much riding on a healthy, sustainable Postal Service, there was perhaps no better time to attend the recent Envelope Manufacturers Association (EMA) Spring Meeting and the upcoming National Postal Forum. […]
Postal Announcements Highlight USPS Challenges
We certainly live (and market) in interesting postal times. While several announcements in the news last week provide a picture of the financial challenges still facing the Postal Service, we commend the Postmaster General for his willingness to make the hard decisions necessary to adjust the leadership structure of the organization and to streamline the […]
Positive Forecasts for 2011
Two weeks ago, Punxsutawney Phil predicted an early spring, which would be a welcomed relief from this particularly cold and snowy winter. But it seems the weather isn’t the only thing with a brighter outlook for the coming months. According to the current edition of Direct Marketing News, reports indicate direct marketing staff increases […]
New Postmaster General Makes Strong Start
In December we noted that new Postmaster General Pat Donahoe was facing significant challenges. We are encouraged by how quickly he has moved to address those challenges and move toward his goal of a leaner, faster, smarter Postal Service. Mr. Donahoe has already made significant changes to the USPS headquarters organization, grouping functions in a […]
IWCO Direct Welcomes Patrick Donahoe as New Postmaster General and Offers Some Friendly Advice
This Friday marks Jack Potter’s last day as Postmaster General. We would like to thank Jack for his 32 years of service with the USPS, particularly the past nine as PMG. During the longest tenure as PMG since the early 1800s, Potter dealt with many tough circumstances, including 9/11, the anthrax scare and declining mail […]
Investing in Innovation on Your Direct Mail Program Makes Good Cents
The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […]