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Seven Rules to Get the Most from Your Direct Mail Envelope

Posted October 12, 2022 by in Direct Mail Marketing

I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and maybe an obscure return address — exerts over you. So let’s consider direct mail envelopes, what they do or don’t tell us and why, all in service of getting you to open them.

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A black female doctor standing next to female patient and showing her something on digital tablet.

Time for a Marketing Health Check-Up?

Posted July 24, 2019 by in Direct Marketing Trends

Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a  […]

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Mailbox and Inbox Open Rates

Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox

Posted January 31, 2018 by in Direct Mail Tips

Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial  […]

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Irresistible Direct Mail Design

3 Simple Ways to Make Your Mail Irresistible

Posted August 16, 2017 by in Direct Mail Tips

Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web,  […]

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A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns

Posted February 22, 2017 by in Creative, Direct Mail Tips, Direct Marketing Trends

Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially  […]

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Survey Says: Millennials Stay Engaged with Mail

Posted June 15, 2016 by in Direct Marketing Trends

My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March  […]

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How to Make Your Direct Mail Feel High-End Without Breaking the Budget

Posted October 2, 2015 by in Creative, Direct Mail Tips

Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily  […]

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