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Open Rates

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Mailbox and Inbox Open Rates

Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox

Posted January 31, 2018 by in Direct Mail Tips

Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial  […]

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Irresistible Direct Mail Design

3 Simple Ways to Make Your Mail Irresistible

Posted August 16, 2017 by in Direct Mail Tips

Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web,  […]

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A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns

Posted February 22, 2017 by in Creative, Direct Mail Tips, Direct Marketing Trends

Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially  […]

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Survey Says: Millennials Stay Engaged with Mail

Posted June 15, 2016 by in Direct Marketing Trends

My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March  […]

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