Open Rates
Blog Tag
Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox
Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […]
3 Simple Ways to Make Your Mail Irresistible
Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […]
Increased Response Rates Are in the Cards: Designing Promotional Cards
We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […]
A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns
Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […]
Survey Says: Millennials Stay Engaged with Mail
My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […]
