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Omnichannel Marketing

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After the Pandemic, Customer Journey Maps Are More Important Than Ever

Posted June 16, 2021 by in Strategy and Analysis

At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the  […]

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Accelerating Speed to Market for Direct Marketing Campaigns

Posted May 27, 2021 by in Dynamic Content Management

The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly  […]

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IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance

Posted February 10, 2021 by in Dynamic Content Management

How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The  […]

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Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic

Posted December 9, 2020 by in Direct Marketing Trends

Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and  […]

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Interactive Content Management Delivers Direct Marketing at the Speed of Need

Posted November 4, 2020 by in Dynamic Content Management

What do we mean by “Direct Marketing at the Speed of Need”? Simply stated, it is the ability to quickly reach existing or potential customers or members with pertinent and personalized marketing content regardless of the channel. Web browsing offers a great example of rapid response marketing with its ability to provide relevant content based  […]

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Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery

Posted July 29, 2020 by in Direct Mail Tips, Postal Issues Updates

In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an  […]

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Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s  […]

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