With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […]
Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.
Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]
A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]
My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]