Omnichannel Marketing
Blog Tag
IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”
Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National Postal Forum at the Phoenix Convention Center, where the theme will be “Facing the Future. Together.”
A Creative Director’s Take on the Most Effective Super Bowl LVI Commercials
A recent New Yorker cartoon portrayed two people on the couch watching a football game. The caption: “So have you given any thought to what you’re going to do with your life after the Super Bowl?” For most of us without a team in the fight, the day comes and goes. We hope for a […]
Partnering Direct Mail with Companion Channels is the Catalyst for Increased Response
The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Leveraging a multi-format offering across multiple production platforms, direct mail ROI topped the list at 112% ―a stronger return than from any other channel!
Direct Mail is Appointment Marketing – Is It Part of Your Marketing Mix?
Let’s play a game (not Tic Tac Toe). How many ways can you think of to market your product or service? Instead of “ways,” you may prefer technical terms such as channels. Or tactics. Or marketing mix. Or even media plan. Let’s name a few, including the obligatory digital option: Digital — I’m lumping various […]
Why Direct Marketing Creative Must Create Emotional Connections Across Channels
Like most new jobs, I was excited, but wasn’t entirely sure what to expect when I joined IWCO Direct about a month ago. I began my career at an agency with direct marketing in its blood, Ogilvy & Mather. And I knew IWCO Direct would give me the opportunity to rekindle that DM experience by […]
How Our Expanding Tech Stack Powers Omnichannel Marketing Programs
In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]
Marrying Direct Mail and Social Media for an Authentic Brand Experience
We’re always on the lookout for bold and innovative ways to improve our clients’ performance marketing efforts and provide a more authentic brand experience. For many clients, an effective technique to accomplish this is to marry direct mail and social media efforts to create multiple, cohesive touchpoints that connect with specific individuals throughout their day […]
ANA Conference Reports on the Effectiveness of Direct Mail
Since the pandemic I’ve found myself enthusiastically leaving my house…to check my mailbox. I wouldn’t just glance at my mail, but really looked through and read my mail daily. Apparently I’m not the only one who did this. According to the USPS, 41% of consumers said due to the pandemic they were more excited to […]
After the Pandemic, Customer Journey Maps Are More Important Than Ever
At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the […]
Accelerating Speed to Market for Direct Marketing Campaigns
The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly […]
