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Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s  […]

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Hand placing rendered "at" symbol into an open mailbox with its flag up

Direct Mail Never Died—It Evolved

Posted October 29, 2019 by in Omnichannel Marketing

Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.

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