National Postal Forum
Blog Tag
IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”
Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National Postal Forum at the Phoenix Convention Center, where the theme will be “Facing the Future. Together.”
The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns
The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]
Take the Checkered Flag at the 2019 National Postal Forum
Start your engines! The National Postal Forum, the year’s premier postal event, begins its high-octane run in Indianapolis, Indiana, on May 5. The theme of this year’s event is “Growth Driven: Fueling Your Mailing and Shipping Success,” and the IWCO Direct team is ready to expand our knowledge to ensure we’re geared up to drive mailing success for our clients [...]
The 2018 National Postal Forum Proved Mail is the “Ultimate Closer”
San Antonio lived up to its billing as a great place for the mailing community to gather for the 2018 National Postal Forum last week. Great history, a beautiful environment, and exciting nightlife made the city a vibrant backdrop for discussions of data-driven mail and how digital channels “need mail to seal the deal.” The […]
Our Presentations Aren’t the Only Reason You Should Check Out the 2018 National Postal Forum
The biggest postal event of the year, the National Postal Forum, kicks off this weekend in San Antonio, TX. This is a great year to be in San Antonio as it marks the 300th anniversary of the city’s founding. In addition, the Postal Forum begins the day after San Antonio’s Cinco de Mayo […]
The National Postal Forum Provides Informed Connections for the Mailing Industry
To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […]
Our Postal Experts Are Making Informed Connections Across the Postal Industry
The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the […]
Summer Postal Update
It’s the dog days of summer, and even Minnesota has been experiencing temperatures in the upper 90s. Summer travel for the IWCO Direct postal team has included industry association meetings and USPS-sponsored events such as the Mailer’s Technical Advisory Committee (MTAC) and Mailing Industry Area Focus Group Meetings. So it seems like a good time […]
A Look at the National Postal Forum from Mail-Gard’s Perspective
Although IWCO Direct makes a point to attend the National Postal Forum annually, it had been 14 years since Mail-Gard last exhibited there. We decided to attend again this year after a number of our customers told us they were planning to attend. And when we learned that the speaking proposal we submitted had been […]
NPF Special Delivery – Recap of Top Postal Trends and Speeches
On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […]
