Power your Marketing.


Multivariate Testing

Blog Tag


A black female doctor standing next to female patient and showing her something on digital tablet.

Time for a Marketing Health Check-Up?

Posted July 24, 2019 by in Direct Marketing Trends

Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a  […]

Read More

Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill  […]

Read More

children holding up a trophy

A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning

Posted June 22, 2018 by in Direct Mail Tips, Strategy and Analysis

If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with  […]

Read More

IWCO Direct Introduces C-Stream℠ and Revive℠ Promotional Card Substrates for More Sustainable Direct Mail CampaignsRead News
keyboard_arrow_upBack to top