Multivariate Testing
Blog Tag
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve
At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […]
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing
If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […]
A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning
If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […]
Testing Tuesday: The Best Approach to Auditing Your DM Campaign
Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […]
Testing Tuesday: The Road to Multi-Channel Attribution
Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […]
