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Time for a Marketing Health Check-Up?

Posted July 24, 2019 by in Direct Marketing Trends

Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a  […]

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Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill  […]

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A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning

Posted June 22, 2018 by in Direct Mail Tips, Strategy and Analysis

If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with  […]

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The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It

Posted October 16, 2015 by in Direct Mail Tips, Direct Marketing Trends

Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting  […]

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Direct Marketing Case Study: Protecting P&C Insurance Response Rates

Posted May 29, 2015 by in Direct Marketing Trends

We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets.  […]

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