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Marketing to Millennials

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Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

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Financial Marketing to Millennials and Gen Z – IWCO Direct

Take a Deeper Look at Financial Planning for Millennials and Gen Z

Posted August 1, 2018 by in Strategy and Analysis

I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials  […]

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Values-Based Marketing to Millennials – IWCO Direct

Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials

Posted June 6, 2018 by in Direct Marketing Trends

Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven  […]

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