Marketing to Millennials
Blog Tag
Integrating Digital and Physical Media Drives Success with Millennials and Gen Z
It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in purchasing power.
People Don’t Like Work Email – Is It Time to Re-Evaluate How Employees Communicate?
We’ve talked before about how millennials have been labeled lethal when it comes to trends, industries, and established norms. Add one more to the list that you wouldn’t expect: the work email. This past week, The New York Times published an article whose title posed the question: Could Gen Z Free the World from Email?
Selling Insurance to Millennials Requires Education and a Personal Connection
This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […]
Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z
Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]
The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019
I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]
Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them
Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […]
Xennials Explained: When is a Millennial Not a Millennial?
The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […]
Don’t Play On Generational Stereotypes to Reach Millennials
There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […]
Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap
After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]
Take a Deeper Look at Financial Planning for Millennials and Gen Z
I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials […]
