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Marketing to Millennials

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The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

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Young man looking pleasantly as his phone while reaching for a piece of clothing on the shelf at a retail store

Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them

Posted June 5, 2019 by in Direct Marketing Trends

Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies  […]

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What is a Xennial? – IWCO Direct

Xennials Explained: When is a Millennial Not a Millennial?

Posted March 29, 2019 by in Direct Marketing Trends

The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials  […]

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Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

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Younger adults writing in a school setting

Take a Deeper Look at Financial Planning for Millennials and Gen Z

Posted August 1, 2018 by in Strategy and Analysis

I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials  […]

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Values-Based Marketing to Millennials – IWCO Direct

Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials

Posted June 6, 2018 by in Direct Marketing Trends

Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven  […]

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Millennial Engagement Soars with Mail

Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail

Posted January 30, 2018 by in Direct Marketing Trends

This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue  […]

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