Giving Thanks and Giving Back

Happy people standing around table with food.

A Thanksgiving Message from IWCO Thanksgiving reminds us to pause and appreciate the many blessings in our lives. At IWCO, we are deeply grateful for three key pillars of our ability to successfully advance our mission: our valued clients, strong suppliers, and our exceptional employees. This season, our gratitude is inspiring action as we embark […]

Connecting with Hispanic and Latinx audiences through effective campaigns

Family shopping at the mall

Hispanic Heritage Month ends on October 15. While this month serves as an opportunity to recognize and celebrate Hispanic and Latinx culture, marketers can adopt best practices to ensure they are effectively reaching this impactful audience any time of the year. Balance cultural trends with personal preferences Hispanic culture is not a monolith. With approximately 63 […]

We donate because we want to, not because we need to.

Non-profit heart image

Why do we donate? Whether it’s an individual or an organization, we donate because it feels good to give back, not because we need to. Donating is more than a transaction; it’s an engagement and an opportunity to be a part of something bigger. As a result, donors seek a personal relationship with nonprofits. But […]

Visit Us At The Disaster Recovery Journal (DRJ) Fall Conference September 10-13, 2023

Mailgard image

This year, IWCO will be attending and hosting booth #601 at the Disaster Recovery Journal Fall Conference, hosted in Phoenix, AZ. The theme for 2023 is “Focus on Resiliency.” The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress.” […]

Making Better Happen: IWCO Shines at Printing Industry Midwest’s Star Awards

PIM Star awards

At IWCO, we take immense pride in our talented team members and their dedication to excellence. On June 15, 2023, we had the pleasure of celebrating our team’s outstanding achievements at the Printing Industry Midwest’s (PIM) Star Awards ceremony. This event showcases commitment to excellence and innovation within the print industry. Among our many nominations, […]

We’re Making Better Happen with our Enhanced Strategic Planning Process

Team meeting at desk

IWCO is advancing direct mail marketing with our hyper-personalization, digital print capabilities, and companion-channel marketing strategies. Our success is no accident. It is the result of our entire leadership team and colleagues’ focus on our Company’s strategic plan. The Importance of Strategic Planning Have you ever looked into your full refrigerator, but still didn’t know […]

We’re Making Better Happen with Best-in-Class Client Engagement

team brainstorming in a meeting

At IWCO, our Marketing and Creative Services (MCS) team believes the strength of the relationship between a client organization and their marketing partner is critical. Countless studies have shown that we are not alone in our belief that building strong client relationships is vital to our success and that of our clients. In one of […]

A Holiday Wish from IWCO Direct

Snowman in winter background, snow fall

I know it sounds cliché, but it’s hard to believe how time flies! As I celebrate my first holiday season with my colleagues at IWCO Direct, I can’t help but reflect on all the great people I have met here and the things that are important to remember during the holidays. This year, as we’ve […]

The USPS and IWCO Direct: Delivering Joy This Holiday Season

IWCO Direct is proud to partner with the USPS to make the holidays shine for children in need. Would you or your organization like to join our efforts by adopting a child’s letter to Santa? Keep reading to learn how we support Operation Santa®. The USPS historically has received thousands of letters from children who believe […]

IWCO Direct Salutes Veterans

Veterans Day imagery

November is designated the “Month of Gratitude” by IWCO Direct’s Engagement Committee. The occasion that comes to mind when we speak of gratitude is Thanksgiving. However, I’d ask people not to forget the men and women who served our country throughout our history and continue to serve today. Veterans Day reminds us to be thankful […]