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The Logistics that Make Holiday Mail Hit the Mailbox on Schedule

Posted December 9, 2015 by in Direct Mail Tips, Postal Issues Updates

While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s  […]

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Year-End Postal Update Part 1: USPS Financial Reports, Postage Rate Updates and Postal Reform Legislation

Posted December 4, 2013 by in Postal Issues Updates

Now that everyone has recovered from overdosing on turkey and football, it’s time to catch up on what’s happening in the postal world. Here’s the latest from the USPS as we turn the page on 2013. Postal Finances The good news in the Postal Service’s year-end financial reports for fiscal year 2013 was an $800-million  […]

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Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb

Posted May 15, 2013 by in Direct Mail Tips, Direct Marketing Trends

There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if  […]

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