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Sustainable Marketing News: Study Shows Consumers Value Paper

Posted August 30, 2016 by in Direct Marketing Trends, Sustainability

As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable  marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also  […]

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An Earth Day Look at Direct Mail Sustainability

Posted April 22, 2016 by in Sustainability

The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday  […]

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National No Print Day is No Feel-Good Story

Posted June 20, 2012 by in Sustainability

Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment  […]

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