Greenwashing
Blog Tag
Sustainable Marketing News: Study Shows Consumers Value Paper
As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […]
An Earth Day Look at Direct Mail Sustainability
The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […]
Turn the Page on Going Paperless Claims
Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […]
Google’s Misleading Call to Go Paperless in 2013
It might be time for Google to search “definition of greenwashing.” As the latest digital company to launch a marketing campaign based on trees being somehow in danger and printing being an unsustainable practice, Google has drawn swift attention from the print industry at large for its “Paperless 2013” campaign. Much like Toshiba’s National No […]
National No Print Day is No Feel-Good Story
Trees are not in jeopardy. Toshiba might be. Toshiba America Business Solutions recently set off a firestorm in the printing community by declaring October 23 as “National No Print Day” under the guise of protecting trees. Many of us in the printing industry were simultaneously stunned and astounded. How could a manufacturer of printing equipment […]
