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Grammar Tips

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3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Posted February 15, 2019 by in Creative, Direct Mail Tips

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal  […]

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My Favorite Grammar Resources for Marketing Copy

My Favorite Grammar Resources

Posted December 11, 2018 by in Creative

It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or  […]

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Establishing a Marketing Copy Proofing Process – IWCO Direct

The Importance of Establishing a Marketing Copy Proofreading Process

Posted July 6, 2018 by in Direct Mail Tips

Establishing a strong proofreading process is crucial, no matter what business you’re in. Clear, consistent communication is vital to establishing brand trust, effectively marketing your product, and protecting your business. For marketing copy in particular, it’s important for your organization to establish a process to ensure proofreading is taken seriously and done properly. Here are  […]

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