Power your Marketing.


Grammar Tips

Blog Tag


Mail is for Memories

Posted October 7, 2020 by in Creative

There’s nothing like a human connection. We can survive not being able to go to movies or eat out at restaurants; we can muddle through distance learning and working remotely. It’s another thing entirely to survive being deprived of human interaction. It’s a weird revelation that’s come out of the pandemic—for all our advancements in  […]

Read More

Communicating During the COVID-19 Outbreak

Posted March 25, 2020 by in Creative

If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.

Read More

Prop skeleton with head on laptop in office

Five Gruesome Grammar Rules You Can Bury

Posted October 30, 2019 by in Creative

Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]

Read More

Macro image of manual typewriter keys M, K, comma, question mark and full stop. Toned image.

Who Cares About the Oxford Comma? We Do!

Posted May 22, 2019 by in Creative

It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) [...]

Read More

3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Posted February 15, 2019 by in Creative, Direct Mail Tips

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal  […]

Read More

My Favorite Grammar Resources for Marketing Copy

My Favorite Grammar Resources

Posted December 11, 2018 by in Creative

It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or  […]

Read More

keyboard_arrow_upBack to top