In case you’ve missed it, millennials are no longer the new kids on the block. While they are still a generation with massive purchasing power and sway, Gen Z is the newest “unknown” for marketers. Unfortunately, the time for marketers to get a head start on understanding Gen Z and figuring out the wants and […]
It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in purchasing power.
We’ve talked before about how millennials have been labeled lethal when it comes to trends, industries, and established norms. Add one more to the list that you wouldn’t expect: the work email. This past week, The New York Times published an article whose title posed the question: Could Gen Z Free the World from Email?
Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]
My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]
Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye […]
I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials […]