Understanding Gen Z: The Next Generation of Consumers

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In case you’ve missed it, millennials are no longer the new kids on the block. While they are still a generation with massive purchasing power and sway, Gen Z is the newest “unknown” for marketers. Unfortunately, the time for marketers to get a head start on understanding Gen Z and figuring out the wants and […]

Integrating Digital and Physical Media Drives Success with Millennials and Gen Z

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It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in […]

People Don’t Like Work Email – Is It Time to Re-Evaluate How Employees Communicate?

Person send emails on laptop

We’ve talked before about how millennials have been labeled lethal when it comes to trends, industries, and established norms. Add one more to the list that you wouldn’t expect: the work email. This past week, The New York Times published an article whose title posed the question: Could Gen Z Free the World from Email? The piece focuses […]

Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z

Woman holding sign stating "We need a change"

Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]