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2018 Stats Show that Direct Mail Response Rates Dominate Other Channels – IWCO Direct

The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless

Posted January 16, 2019 by in Direct Marketing Trends, Strategy and Analysis

Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to  […]

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