DMA
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The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless
Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […]
The ANA Throws the DMA a Lifeline
The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […]
Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’
As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […]
Inspiration and Insight at &THEN and the Strategic Summit
The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...]
What’s New and What Not to Miss at DMA 2013
As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […]
From the DMA Conference: Recapping the 2012 DMA Conference
We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […]
From the DMA Conference: Review of Healthways Presentation
It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […]
From the DMA Conference: Feedback on Our New Branding
Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […]
From the 2012 DMA Conference: “Big Data” Keynote Presentation
Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […]
From the 2012 DMA Conference: First Day Impressions
The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […]
