DMA Conference Blog Tag From the 2012 DMA Conference: First Day Impressions info Posted October 15, 2012 by Mike Ertel in Announcements The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […] + Read More Big Data a Big Theme at DMA 2012 info Posted September 19, 2012 by Pat Deck in Direct Marketing Trends We’re less than a month away from the biggest direct marketing events of the year – the DMA Annual Conference. One of the main themes of this year’s event is Big Data. Indeed, the ability to capture data, keep it secure and harness it to build stronger relationships and create more relevant offers is […] + Read More These Direct Marketing Resources Have a Secret Admirer info Posted February 8, 2012 by James Gartrell in Direct Marketing Trends In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […] + Read More Envelopes are the Key to Increased Open and Response Rates info Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […] + Read More Direct Mail, the Postal Service and Social Media Hot Topics at the DMA Annual Conference info Posted October 12, 2011 by Pat Deck in Direct Marketing Trends Last week our team got back from the DMA Annual Conference, which is always one of the most fun and informational marketing events of the year. It was fitting this year’s conference was in Boston, home to television’s favorite postman, Cliff Clavin, as the renewed interest in direct mail was a main sentiment at the […] + Read More See You in Boston at the DMA Annual Conference info Posted September 21, 2011 by Joe Morrison in Direct Marketing Trends The 2011 DMA Conference is right around the corner, and everyone at IWCO Direct is excited about this year’s event in Boston. I’m especially looking forward to meeting with our customers and prospects for the first time as of IWCO Direct, as well as hearing insights from other leaders in direct marketing and real-time engagement. […] + Read More Five Reasons Why This Was the Best DMA Conference in Five Years info Posted October 20, 2010 by Tom Wicka in Direct Mail Tips Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […] + Read More The DMA Annual Conference Kicks Off Next Week info Posted October 6, 2010 by Debora Haskel in Direct Mail Tips It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […] + Read More Pages: 123Load More Articles
From the 2012 DMA Conference: First Day Impressions info Posted October 15, 2012 by Mike Ertel in Announcements The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […] + Read More
Big Data a Big Theme at DMA 2012 info Posted September 19, 2012 by Pat Deck in Direct Marketing Trends We’re less than a month away from the biggest direct marketing events of the year – the DMA Annual Conference. One of the main themes of this year’s event is Big Data. Indeed, the ability to capture data, keep it secure and harness it to build stronger relationships and create more relevant offers is […] + Read More
These Direct Marketing Resources Have a Secret Admirer info Posted February 8, 2012 by James Gartrell in Direct Marketing Trends In case you’re the forgetful type, Valentine’s Day is next Tuesday. While we certainly hope you find SpeakingDirect to be a valuable resource on direct marketing trends and topics, in the spirit of the holiday we wanted to share some love for a few of the resources we admire most. Of course, the United States […] + Read More
Envelopes are the Key to Increased Open and Response Rates info Posted October 19, 2011 by Mike Dietz in Direct Marketing Trends Our customers often challenge our Creative Services team to help them increase the open and response rates of their direct mail campaigns. In fact, more than 60% of our customers turn to us to improve their campaigns’ effectiveness. When it comes to increasing open rates, our attention always turns to the outer envelope. Envelope design […] + Read More
Direct Mail, the Postal Service and Social Media Hot Topics at the DMA Annual Conference info Posted October 12, 2011 by Pat Deck in Direct Marketing Trends Last week our team got back from the DMA Annual Conference, which is always one of the most fun and informational marketing events of the year. It was fitting this year’s conference was in Boston, home to television’s favorite postman, Cliff Clavin, as the renewed interest in direct mail was a main sentiment at the […] + Read More
See You in Boston at the DMA Annual Conference info Posted September 21, 2011 by Joe Morrison in Direct Marketing Trends The 2011 DMA Conference is right around the corner, and everyone at IWCO Direct is excited about this year’s event in Boston. I’m especially looking forward to meeting with our customers and prospects for the first time as of IWCO Direct, as well as hearing insights from other leaders in direct marketing and real-time engagement. […] + Read More
Five Reasons Why This Was the Best DMA Conference in Five Years info Posted October 20, 2010 by Tom Wicka in Direct Mail Tips Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […] + Read More
The DMA Annual Conference Kicks Off Next Week info Posted October 6, 2010 by Debora Haskel in Direct Mail Tips It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […] + Read More
