DMA Conference Blog Tag DMA Conference 2014: Ben & Jerry’s Makes Day 1 Sweet info Posted October 27, 2014 by Jim Leone in Announcements, Direct Marketing Trends The DMA Conference is finally here! For those who have attended in the past, you know that Sunday afternoons are typically slow as people continue to arrive for the event. Because of this, our expectations were for a light afternoon. However, we experienced much more energy in the hall than previous years. This may have […] + Read More So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More From the DMA Conference: Recapping the 2012 DMA Conference info Posted October 18, 2012 by Pat Deck in Direct Marketing Trends We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […] + Read More From the DMA Conference: Review of Healthways Presentation info Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […] + Read More From the DMA Conference: Feedback on Our New Branding info Posted October 16, 2012 by Jim Andersen in Announcements Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […] + Read More From the 2012 DMA Conference: “Big Data” Keynote Presentation info Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […] + Read More Pages: 123Load More Articles
DMA Conference 2014: Ben & Jerry’s Makes Day 1 Sweet info Posted October 27, 2014 by Jim Leone in Announcements, Direct Marketing Trends The DMA Conference is finally here! For those who have attended in the past, you know that Sunday afternoons are typically slow as people continue to arrive for the event. Because of this, our expectations were for a light afternoon. However, we experienced much more energy in the hall than previous years. This may have […] + Read More
So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More
DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More
DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More
And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More
What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More
From the DMA Conference: Recapping the 2012 DMA Conference info Posted October 18, 2012 by Pat Deck in Direct Marketing Trends We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […] + Read More
From the DMA Conference: Review of Healthways Presentation info Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […] + Read More
From the DMA Conference: Feedback on Our New Branding info Posted October 16, 2012 by Jim Andersen in Announcements Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […] + Read More
From the 2012 DMA Conference: “Big Data” Keynote Presentation info Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […] + Read More
