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Kicking Off &THEN 2017

Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal

Posted October 18, 2017 by in Announcements, Direct Marketing Trends

Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left  […]

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An Insider’s Look at the Sold-Out &THEN Strategic Summit Sessions

Posted October 25, 2016 by in Announcements, Direct Marketing Trends

As my colleague Megan Lester mentioned in her preview of last week’s annual DMA Conference (&THEN), I was really looking forward to attending the Strategic Summit. I’m glad we registered early so I had an almost front-row seat to listen to J. Walker Smith from Kantar Futures talk about what he described as the “vanishing  […]

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What We’re Looking Forward to at &THEN, Besides the So Cal Weather

Posted October 14, 2016 by in Announcements, Direct Marketing Trends

IWCO Direct has been attending the annual DMA Conference for more than 35 years but this is the first year anyone can remember that the conference, now called &THEN, will be held in Los Angeles. As a southern California native, I’m actually relieved to battle familiar LA traffic rather than airport security lines, flight delays  […]

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Wrapping Up the 2014 DMA Conference: Marketers Want Relevant, Responsible & Real-Time Solutions

Posted October 29, 2014 by in Announcements, Direct Marketing Trends

Wow! It’s hard to believe the 2014 DMA Conference is already wrapping up. It’s been a busy three days of seminars, keynotes and meetings with clients and prospects. The highlight of the conference for me is always the opportunity to spend time with our great customers, learning more about their marketing plans for the coming  […]

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