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Kicking Off &THEN 2017

Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal

Posted October 18, 2017 by in Announcements, Direct Marketing Trends

Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left  […]

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An Insider’s Look at the Sold-Out &THEN Strategic Summit Sessions

Posted October 25, 2016 by in Announcements, Direct Marketing Trends

As my colleague Megan Lester mentioned in her preview of last week’s annual DMA Conference (&THEN), I was really looking forward to attending the Strategic Summit. I’m glad we registered early so I had an almost front-row seat to listen to J. Walker Smith from Kantar Futures talk about what he described as the “vanishing  […]

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