DMA 2012
Blog Tag
From the DMA Conference: Recapping the 2012 DMA Conference
We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […]
From the DMA Conference: Review of Healthways Presentation
It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […]
From the DMA Conference: Feedback on Our New Branding
Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […]
From the 2012 DMA Conference: “Big Data” Keynote Presentation
Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […]
From the 2012 DMA Conference: First Day Impressions
The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […]
Big Data a Big Theme at DMA 2012
We’re less than a month away from the biggest direct marketing events of the year – the DMA Annual Conference. One of the main themes of this year’s event is Big Data. Indeed, the ability to capture data, keep it secure and harness it to build stronger relationships and create more relevant offers is […]
