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DMA 2012

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From the DMA Conference: Feedback on Our New Branding

Posted October 16, 2012 by in Announcements

Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel  […]

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From the 2012 DMA Conference: “Big Data” Keynote Presentation

Posted October 15, 2012 by in Direct Marketing Trends

Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role  […]

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From the 2012 DMA Conference: First Day Impressions

Posted October 15, 2012 by in Announcements

The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the  […]

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