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How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance

Posted August 13, 2019 by in Dynamic Content Management

My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]

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Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers

Posted July 12, 2019 by in Strategy and Analysis

Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts,  browse, or product applications) take  […]

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Stressed office worker blown away and overwhelmed by paper flying from his desktop computer monitor. An information overload.

To Achieve Email Best Practices, Look No Further than Direct Mail

Posted June 18, 2019 by in Strategy and Analysis

As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good  […]

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Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions

Posted June 12, 2019 by in Direct Mail Tips

A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...]

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