Maximizing Customer Experience with Generative AI

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In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]

Growing the Mail Channel

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Using new USPS growth incentives to grow your mail channel  Fall typically means marketers are busy with budget and strategic planning for the coming year. And the new 2024 growth incentives from the U.S. Postal Service (USPS) provide a great opportunity to take a hard and strategic look at 2024 mailing plans. Marketers can use […]

We donate because we want to, not because we need to.

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Why do we donate? Whether it’s an individual or an organization, we donate because it feels good to give back, not because we need to. Donating is more than a transaction; it’s an engagement and an opportunity to be a part of something bigger. As a result, donors seek a personal relationship with nonprofits. But […]

IWCO Shows Clients How to Mail Smarter

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IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event […]

Making Better Happen for Mortgage Marketers

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Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]

Making Better Happen for Medicare AEP Marketers

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The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]

Analysis and Scientific Testing Drive Successful Direct Mail Strategy

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Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]

We’re Making Better Happen with Effective Marketing to Hispanic Audiences

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Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]

We’re Making Better Happen with Unsurpassed Supply Chain Management

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The focus on supply chains has been unwavering since the start of the pandemic. However, the challenges are no longer only about meeting demand. Today, with signs pointing toward a slowdown of the economy, demand is tightening, and the role of supply chains is changing to become more strategic than ever before. Invariably, an estimated […]