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Interactive Content Management Delivers Direct Marketing at the Speed of Need

Posted November 4, 2020 by in Dynamic Content Management

What do we mean by “Direct Marketing at the Speed of Need”? Simply stated, it is the ability to quickly reach existing or potential customers or members with pertinent and personalized marketing content regardless of the channel. Web browsing offers a great example of rapid response marketing with its ability to provide relevant content based  […]

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How Verticals Have Adjusted Marketing Approaches to COVID-19

Posted September 30, 2020 by in Direct Marketing Trends

We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19  […]

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A Discussion of Direct Marketing Trends with the AMA Southern Connecticut

Posted September 16, 2020 by in Direct Marketing Trends

I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses:

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Tips for Restarting Your Marketing During COVID-19

Posted July 8, 2020 by in Strategy and Analysis

Wondering how to restart your marketing during COVID-19? We’ve seen extensive change in consumer behavior over the past few months. Some of the change is expected to be temporary, and some is expected to continue long into the future. You’ll need to accommodate these changes as you restart your marketing while COVID-19 continues. The national  […]

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outer envelope

What Should Your Outer Envelope Say?

Posted April 22, 2020 by in Creative

You probably know the expression “the eyes are the window to the soul.” It’s much the same with direct mail: the outer envelope (OE)—with or without a window—gives insight into the inner contents. The OE is a blank slate for your direct mail package, and has the potential to telegraph what someone will find inside.  […]

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Considerations for Marketing During a Pandemic

Posted March 20, 2020 by in Strategy and Analysis

COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when  […]

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Seven Important Marketing Metrics to Measure in 2020

Posted January 29, 2020 by in Direct Marketing Trends, Strategy and Analysis

What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to  […]

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Client Communications Management Solutions: Change is Good… You Go First

Posted January 22, 2020 by in Dynamic Content Management

Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s  […]

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Technician or IT specialist using futuristic computer interface

Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution

Posted September 10, 2019 by in Dynamic Content Management

A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]

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