We’re Making Better Happen with Enhanced Data and Analytics

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Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]

What a Better View Assessment Can Do for Your Marketing Program

Better View Assesment

Marketing is changing and ensuring you are staying ahead of the competition is critical to success. A BETTERViewSM Assessment is a comprehensive deep dive into all facets of your marketing program. It will let you know if you are optimizing your marketing capabilities in order to maximize your Return on Marketing Investment (ROMI). It’s like […]

Making Better Happen Can Be a Simple Thing

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Show of hands. Who thinks life is getting simpler? Anyone? No? That’s what I thought…oh wait…you in the back. Extra points for being able to raise your hand while your head is buried in the sand. Now take the complexity of just everyday life and try being a marketing director. You gotta deal with data […]

Driving Better Response: Have You Got What It Takes?

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As the year comes to a close and marketers everywhere are working diligently to put a bow on their 2023 strategic plans, how much confidence do you have in your ability to connect with your target market and increase response rates? Some Questions to Ask Yourself Has your team identified the right channel mix for […]

2022 Holiday Shopping Trends and Predictions

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This past Saturday was a rare occurrence at the Peel household – it was a free day of no scheduled activities – Yay! My plans were to clean and organize my house – Boo. My daughters wanted to decorate for the holiday season. What? Before Thanksgiving? So, I compromised a bit…we listened to holiday music as we […]

A Data-Driven Marketing Strategy Isn’t Optimized Without Mail

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The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of […]

Understanding Gen Z: The Next Generation of Consumers

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In case you’ve missed it, millennials are no longer the new kids on the block. While they are still a generation with massive purchasing power and sway, Gen Z is the newest “unknown” for marketers. Unfortunately, the time for marketers to get a head start on understanding Gen Z and figuring out the wants and […]

IWCO Direct Wins Gold Mailbox ECHO Award

For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof […]

Why Brands Shouldn’t Ignore Social Media for Customer Service

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Several months ago, after a heavy rainfall, 11 units and four hallways at my condo flooded from a fallen hallway pipe. The building management held a meeting about the flooding. They revealed that the building’s insurance was not going to pay for the water damage. People stood up from their chairs. Yelling ensued. Everyone wanted […]