Direct Mail ROI Blog Tag Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More Direct Mail Takes Flight at the Cloud Lending Summit & Expo info Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […] + Read More Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending info Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […] + Read More Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More Direct Mail Testing: Your 3-Step Guide to Better Response Rates info Posted October 30, 2015 by Tom Hexamer in Direct Mail Tips As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The […] + Read More Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
Direct Mail Takes Flight at the Cloud Lending Summit & Expo info Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […] + Read More
Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending info Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […] + Read More
Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More
Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More
Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More
Direct Mail Testing: Your 3-Step Guide to Better Response Rates info Posted October 30, 2015 by Tom Hexamer in Direct Mail Tips As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The […] + Read More
Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
