Direct Mail ROI Blog Tag March Madness: Your Game Plan for Winning Direct Mail Campaigns info Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […] + Read More NPF Special Delivery – Recap of Top Postal Trends and Speeches info Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […] + Read More Howdy from Nashville – What You’re Missing at the 2016 National Postal Forum info Posted March 23, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Saturday, we arrived in Nashville for the 2016 National Postal Forum. The Gaylord Opryland is a beautiful (and huge – or should that be “yuge”?) convention site. Everyone has been commenting on how their Fitbits have been working overtime to keep up with how much walking we’re doing! This event gets to the […] + Read More Testing Tuesday: The Best Approach to Auditing Your DM Campaign info Posted March 15, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […] + Read More Testing Tuesdays: A Discussion on Direct Mail Measurement info Posted March 8, 2016 by Wes Sparling in Direct Mail Tips Measuring the effectiveness of direct mail is a frequent topic of conversations with clients, prospects and those generally interested in better understanding how direct mail benefits their marketing campaigns and impacts their business. It has been said, accurately I believe, that you can’t improve what you can’t measure. Of course, this implies that serious thought […] + Read More Direct Mail and P2P Lending: A Traditional Channel for an Emerging Industry info Posted March 4, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The concept of peer-to-peer (P2P) lending is elegantly simple. Also known as marketplace lending, alternative lending, social lending and crowdfunding, P2P means lending money to individuals, or “peers,” without going through a traditional financial middleman like a bank or other financial institution. As I mentioned in my recap of the Cloud Lending Summit, P2P […] + Read More Exigent Surcharge is Over: Postage Rates Slated to Drop in April info Posted March 1, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates Those of us involved in the mailing industry are about to witness a unique event: Falling postage prices. The Postal Service has notified the Postal Regulatory Commission (PRC) that it will remove the exigent surcharge from postage rates on Sunday, April 10. The PRC rulings that allowed the Postal Service to collect the exigent surcharge […] + Read More Leap Year Predictions: New Trends for Direct Mail info Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […] + Read More 3 Technical Tricks to Empower Your Email Marketing Campaigns info Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […] + Read More Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform info Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
March Madness: Your Game Plan for Winning Direct Mail Campaigns info Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […] + Read More
NPF Special Delivery – Recap of Top Postal Trends and Speeches info Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […] + Read More
Howdy from Nashville – What You’re Missing at the 2016 National Postal Forum info Posted March 23, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Saturday, we arrived in Nashville for the 2016 National Postal Forum. The Gaylord Opryland is a beautiful (and huge – or should that be “yuge”?) convention site. Everyone has been commenting on how their Fitbits have been working overtime to keep up with how much walking we’re doing! This event gets to the […] + Read More
Testing Tuesday: The Best Approach to Auditing Your DM Campaign info Posted March 15, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […] + Read More
Testing Tuesdays: A Discussion on Direct Mail Measurement info Posted March 8, 2016 by Wes Sparling in Direct Mail Tips Measuring the effectiveness of direct mail is a frequent topic of conversations with clients, prospects and those generally interested in better understanding how direct mail benefits their marketing campaigns and impacts their business. It has been said, accurately I believe, that you can’t improve what you can’t measure. Of course, this implies that serious thought […] + Read More
Direct Mail and P2P Lending: A Traditional Channel for an Emerging Industry info Posted March 4, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The concept of peer-to-peer (P2P) lending is elegantly simple. Also known as marketplace lending, alternative lending, social lending and crowdfunding, P2P means lending money to individuals, or “peers,” without going through a traditional financial middleman like a bank or other financial institution. As I mentioned in my recap of the Cloud Lending Summit, P2P […] + Read More
Exigent Surcharge is Over: Postage Rates Slated to Drop in April info Posted March 1, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates Those of us involved in the mailing industry are about to witness a unique event: Falling postage prices. The Postal Service has notified the Postal Regulatory Commission (PRC) that it will remove the exigent surcharge from postage rates on Sunday, April 10. The PRC rulings that allowed the Postal Service to collect the exigent surcharge […] + Read More
Leap Year Predictions: New Trends for Direct Mail info Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […] + Read More
3 Technical Tricks to Empower Your Email Marketing Campaigns info Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […] + Read More
Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform info Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […] + Read More
