Direct Mail ROI Blog Tag The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Survey Says: Millennials Stay Engaged with Mail info Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […] + Read More Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More Millennial Buying Power: What Motivates Them to Respond to Your Mail info Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […] + Read More Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More March Madness: Your Game Plan for Winning Direct Mail Campaigns info Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […] + Read More NPF Special Delivery – Recap of Top Postal Trends and Speeches info Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Survey Says: Millennials Stay Engaged with Mail info Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […] + Read More
Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More
Millennial Buying Power: What Motivates Them to Respond to Your Mail info Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […] + Read More
Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More
What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More
Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More
March Madness: Your Game Plan for Winning Direct Mail Campaigns info Posted March 30, 2016 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends The best thing about March Madness is every game and every possession counts. The stakes are high and the reward is great. In many ways it’s the perfect analogy for the high stakes environment direct marketers experience when developing winning direct mail campaigns. Whether your goal is to lift the trophy or lift your response […] + Read More
NPF Special Delivery – Recap of Top Postal Trends and Speeches info Posted March 25, 2016 by Kurt Ruppel in Announcements, Postal Issues Updates On Wednesday the mailing industry wrapped up another spirited National Postal Forum. Although previous years also had strong attendance, this year featured more energy and excitement than those in recent memory. That’s most likely due to the exciting postal trends and technology advancements that are adding value to direct mail and reshaping how marketers think […] + Read More
