Direct Mail ROI Blog Tag These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More Making the Case for Marketing Mail info Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […] + Read More The ROI of Direct Mail Turns Skeptics into Believers info Posted October 4, 2017 by Krista Black in Strategy and Analysis At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […] + Read More Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More Pages: « 4 5 6 7 8 9 10 11»Load More Articles
These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More
The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More
Making the Case for Marketing Mail info Posted November 15, 2017 by Kurt Ruppel in Direct Marketing Trends Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […] + Read More
The ROI of Direct Mail Turns Skeptics into Believers info Posted October 4, 2017 by Krista Black in Strategy and Analysis At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […] + Read More
Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More
