Direct Mail ROI Blog Tag The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest info Posted February 2, 2018 by Jim Leone in Direct Marketing Trends I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […] + Read More Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail info Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […] + Read More Pages: « 3 4 5 6 7 8 9 10»Load More Articles
The ANA Throws the DMA a Lifeline info Posted June 13, 2018 by Tedd Aurelius in Direct Marketing Trends The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find. For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and advertising community. With the increased desire of CMOs to become the next social media sensation […] + Read More
Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More
Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More
This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest info Posted February 2, 2018 by Jim Leone in Direct Marketing Trends I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […] + Read More
Keypoint Intelligence Study Shows Millennial Engagement Soars with Mail info Posted January 30, 2018 by Ashley Leone in Direct Marketing Trends This past week, an article titled “Direct Mail Engages… Even with Millennials!” by Pat Nolan and Matt Swain from WhatTheyThink came across my desk. The piece summarizes some of the key findings of Keypoint Intelligence—InfoTrends’ recent research report, Annual State of Marketing Communications Survey. In case the title of the article didn’t clue […] + Read More
