Direct Mail ROI Blog Tag Keep an Eye Out for These 3 Direct Marketing Trends in 2017 info Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […] + Read More The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More Election Day Reminds Us of the Value of Paper-Based Communications info Posted November 8, 2016 by Karen Weil in Announcements, Direct Marketing Trends Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or stopped by your polling place already, be sure to take the time to make your voice heard and vote […] + Read More Our Three-Step Creative Process That Moves the Response Needle info Posted November 2, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Every project that comes into our creative department is different, and the creative process at IWCO Direct must adapt for each circumstance. Some clients come in with a very specific idea of what kind of end product they want and look to us to bring it to life. Others have a general theme, but depend […] + Read More How an Automated Workflow Benefits Direct Marketing Programs info Posted September 27, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Fans of late night infomercials may recall the famous tagline for the Ronco Rotisserie Oven: “Just set it and forget it!” In some respects, that’s how automated marketing programs are designed to function. Business rules and logic are defined and an automated workflow is developed that allows for systematic processing of client data to generate […] + Read More USPS Mailing Promotions Feature Costs Savings While Encouraging Best Practices info Posted September 21, 2016 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates The Postal Service’s suite of 2017 mailing promotions should look familiar to marketers, as it features many encores of themes that have become popular over the past few years. Promotions are designed to not only save postage costs, but also to encourage marketers to adopt best practices for linking physical mail with online experiences and […] + Read More Thoughts That Have Been Brewing on the Value of Personalization info Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […] + Read More There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More The Colors You Want for Your Direct Marketing Callouts info Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […] + Read More Introducing Our New Compilation: Marketing to Millennials info Posted August 31, 2016 by Ashley Leone in Announcements, Direct Mail Tips, Direct Marketing Trends With a population topping more than 83 million, millennials make up the largest generation in the United States. This magical demographic that I’m a part of has likely been studied more than any generation in history by those trying to gain insight into what makes us “digital natives” tick. Everything from our sleeping habits, career […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Keep an Eye Out for These 3 Direct Marketing Trends in 2017 info Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […] + Read More
The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More
Election Day Reminds Us of the Value of Paper-Based Communications info Posted November 8, 2016 by Karen Weil in Announcements, Direct Marketing Trends Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or stopped by your polling place already, be sure to take the time to make your voice heard and vote […] + Read More
Our Three-Step Creative Process That Moves the Response Needle info Posted November 2, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Every project that comes into our creative department is different, and the creative process at IWCO Direct must adapt for each circumstance. Some clients come in with a very specific idea of what kind of end product they want and look to us to bring it to life. Others have a general theme, but depend […] + Read More
How an Automated Workflow Benefits Direct Marketing Programs info Posted September 27, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Fans of late night infomercials may recall the famous tagline for the Ronco Rotisserie Oven: “Just set it and forget it!” In some respects, that’s how automated marketing programs are designed to function. Business rules and logic are defined and an automated workflow is developed that allows for systematic processing of client data to generate […] + Read More
USPS Mailing Promotions Feature Costs Savings While Encouraging Best Practices info Posted September 21, 2016 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates The Postal Service’s suite of 2017 mailing promotions should look familiar to marketers, as it features many encores of themes that have become popular over the past few years. Promotions are designed to not only save postage costs, but also to encourage marketers to adopt best practices for linking physical mail with online experiences and […] + Read More
Thoughts That Have Been Brewing on the Value of Personalization info Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […] + Read More
There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More
The Colors You Want for Your Direct Marketing Callouts info Posted September 7, 2016 by Mike Dietz in Creative, Direct Mail Tips It’s important not to underestimate the use of color on direct marketing pieces, particularly in the callouts. In fact, it’s so important to us that we’ve recently expanded our G7 master certification to ensure the colors we print are true to our clients’ brand colors and the vision we had during the design process. In […] + Read More
Introducing Our New Compilation: Marketing to Millennials info Posted August 31, 2016 by Ashley Leone in Announcements, Direct Mail Tips, Direct Marketing Trends With a population topping more than 83 million, millennials make up the largest generation in the United States. This magical demographic that I’m a part of has likely been studied more than any generation in history by those trying to gain insight into what makes us “digital natives” tick. Everything from our sleeping habits, career […] + Read More
