Direct Mail ROI Blog Tag We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail info Posted March 20, 2019 by Tom Hexamer in Strategy and Analysis So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […] + Read More IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969 info Posted March 19, 2019 by Jim Andersen in Announcements March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […] + Read More Tips for Creating a Call-to-Action that Can’t Be Ignored info Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […] + Read More Data-Driven Marketing is a Many-Splendored Thing info Posted February 13, 2019 by Tedd Aurelius in Strategy and Analysis All meaningful, deep, long-lasting relationships are dependent on communication. The more two people communicate, the more they get to know one another, and the more intimate they become. With intimacy comes trust, loyalty, and sometimes, even love. This is as true for a brand and its most loyal customers as it is for two individuals. […] + Read More “A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar info Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […] + Read More 7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More
Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More
The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail info Posted March 20, 2019 by Tom Hexamer in Strategy and Analysis So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […] + Read More
IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969 info Posted March 19, 2019 by Jim Andersen in Announcements March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […] + Read More
Tips for Creating a Call-to-Action that Can’t Be Ignored info Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […] + Read More
Data-Driven Marketing is a Many-Splendored Thing info Posted February 13, 2019 by Tedd Aurelius in Strategy and Analysis All meaningful, deep, long-lasting relationships are dependent on communication. The more two people communicate, the more they get to know one another, and the more intimate they become. With intimacy comes trust, loyalty, and sometimes, even love. This is as true for a brand and its most loyal customers as it is for two individuals. […] + Read More
“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar info Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […] + Read More
7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More
The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More
Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More
