Direct Mail ROI Blog Tag Give Your Direct Mail Marketing a Lift with Promotional Cards info Posted November 13, 2019 by Marcus Johnson in Creative You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience … + Read More Direct Mail Never Died—It Evolved info Posted October 29, 2019 by Deborah Quinn in Omnichannel Marketing Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen. + Read More Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common info Posted July 16, 2019 by Mike Dietz in Creative We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […] + Read More How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More A Busy Mom’s Advice for Marketing to Mothers of Teenagers info Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […] + Read More Four Questions to Ask Before Using Humor in Marketing info Posted April 9, 2019 by Marcus Johnson in Creative Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story. + Read More We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Give Your Direct Mail Marketing a Lift with Promotional Cards info Posted November 13, 2019 by Marcus Johnson in Creative You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience … + Read More
Direct Mail Never Died—It Evolved info Posted October 29, 2019 by Deborah Quinn in Omnichannel Marketing Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen. + Read More
Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More
What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More
What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common info Posted July 16, 2019 by Mike Dietz in Creative We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […] + Read More
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
A Busy Mom’s Advice for Marketing to Mothers of Teenagers info Posted May 10, 2019 by Michelle Peel in Direct Marketing Trends, Omnichannel Marketing I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […] + Read More
Four Questions to Ask Before Using Humor in Marketing info Posted April 9, 2019 by Marcus Johnson in Creative Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story. + Read More
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More
Tactile Marketing is Coming Up Roses info Posted April 3, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis “What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […] + Read More
