Direct Mail ROI Blog Tag Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More Multivariate Testing Drives Better Direct Mail Performance – Part 2 info Posted January 25, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis As promised, we’re back to pick up where we left off on best practices for multivariate testing. Last time we introduced the growing importance of “Big Data” and how it influences successful cross-channel marketing campaigns through deeper insight into consumer preferences. We also stressed the increasing role of technology in data-driven direct mail campaigns. […] + Read More Multivariate Testing Drives Better Direct Mail Performance – Part 1 info Posted January 23, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis As we mentioned in last Wednesday’s article on key direct marketing trends for 2013, “Big Data” is playing an ever increasing role in the success of cross-channel marketing campaigns. And while marketers are harnessing deeper insight into the preferences of their customers and prospects, technology is also playing a more significant role in creating, […] + Read More Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail info Posted January 11, 2012 by Pat Deck in Direct Marketing Trends For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […] + Read More Supplier Summit Showcases Effectiveness of Direct Mail info Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends Last week marked our 11th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […] + Read More The ROI on Trigger Mail Makes It the New Black info Posted July 14, 2010 by Tom Wicka in Direct Marketing Trends We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […] + Read More Pages: First Page12345678910111213Load More Articles
Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More
Multivariate Testing Drives Better Direct Mail Performance – Part 2 info Posted January 25, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis As promised, we’re back to pick up where we left off on best practices for multivariate testing. Last time we introduced the growing importance of “Big Data” and how it influences successful cross-channel marketing campaigns through deeper insight into consumer preferences. We also stressed the increasing role of technology in data-driven direct mail campaigns. […] + Read More
Multivariate Testing Drives Better Direct Mail Performance – Part 1 info Posted January 23, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis As we mentioned in last Wednesday’s article on key direct marketing trends for 2013, “Big Data” is playing an ever increasing role in the success of cross-channel marketing campaigns. And while marketers are harnessing deeper insight into the preferences of their customers and prospects, technology is also playing a more significant role in creating, […] + Read More
Let’s Junk the Term Junk Mail – Changing the Perception of Direct Mail info Posted January 11, 2012 by Pat Deck in Direct Marketing Trends For many years our industry has had to live with the unfortunate term “junk mail.” It’s short and memorable, but also incorrect. Yet the term “junk” has stubbornly shaped the perception of direct mail for the general public. When people use the term, they typically refer to unwanted solicitations that are unrelated to their needs […] + Read More
Supplier Summit Showcases Effectiveness of Direct Mail info Posted July 6, 2011 by Jim Andersen in Direct Marketing Trends Last week marked our 11th annual Supplier Summit at our headquarters in Chanhassen, MN. This is an annual event where we update our supply partners on the prior year results and the new strategies IWCO Direct will deploy to better serve our customers moving forward. We focus on the role our suppliers can play […] + Read More
The ROI on Trigger Mail Makes It the New Black info Posted July 14, 2010 by Tom Wicka in Direct Marketing Trends We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […] + Read More
