Direct Mail ROI Blog Tag Dear Diary: What’s New about Advertising Mail? info Posted September 19, 2014 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Service recently released its annual Household Diary Survey (HDS), a market research study of the mail sent and received by American households. At nearly 400 pages the study covers mail trends during the Postal Service’s 2013 fiscal year (Oct. 1, 2012 – Sept. 30, 2013). Let’s take a look at what it tells […] + Read More Digital Marketing and The Shiny Object Syndrome info Posted September 12, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends There are many adjectives I would use to describe working in the marketing industry. Rewarding, challenging and highly competitive come to mind. One thing for certain is it’s never boring! Marketers are not tasked with maintaining status quo; they are expected to drive growth, and innovation is a key tenet of the marketing gospel. In […] + Read More When It Comes to Big Data, Think Small info Posted August 20, 2014 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign. + Read More Millennials, Not Moms, Covet Coupons info Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […] + Read More Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More Transition to Digital Printing Enhances Direct Mail Testing info Posted January 15, 2014 by Mike Dietz in Direct Mail Tips There are many benefits that accompany the switch from conventional production to digital printing platforms. The high level of personalization is a primary one and has proven to be extremely effective in mailings. Our customers understand how valuable a relationship is with their customers, and how personal communications strengthen that bond. With that being said, […] + Read More Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More 4 Key Trends for Direct Mail in 2014 info Posted January 3, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond: 1. With rising postage […] + Read More Convergence to Digital Drives Strategic Investments info Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Dear Diary: What’s New about Advertising Mail? info Posted September 19, 2014 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Service recently released its annual Household Diary Survey (HDS), a market research study of the mail sent and received by American households. At nearly 400 pages the study covers mail trends during the Postal Service’s 2013 fiscal year (Oct. 1, 2012 – Sept. 30, 2013). Let’s take a look at what it tells […] + Read More
Digital Marketing and The Shiny Object Syndrome info Posted September 12, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends There are many adjectives I would use to describe working in the marketing industry. Rewarding, challenging and highly competitive come to mind. One thing for certain is it’s never boring! Marketers are not tasked with maintaining status quo; they are expected to drive growth, and innovation is a key tenet of the marketing gospel. In […] + Read More
When It Comes to Big Data, Think Small info Posted August 20, 2014 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign. + Read More
Millennials, Not Moms, Covet Coupons info Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […] + Read More
Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More
How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More
Transition to Digital Printing Enhances Direct Mail Testing info Posted January 15, 2014 by Mike Dietz in Direct Mail Tips There are many benefits that accompany the switch from conventional production to digital printing platforms. The high level of personalization is a primary one and has proven to be extremely effective in mailings. Our customers understand how valuable a relationship is with their customers, and how personal communications strengthen that bond. With that being said, […] + Read More
Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More
4 Key Trends for Direct Mail in 2014 info Posted January 3, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond: 1. With rising postage […] + Read More
Convergence to Digital Drives Strategic Investments info Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […] + Read More
