Direct Mail ROI Blog Tag Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More Aim for Effective, Not Shakespeare in Marketing Copy info Posted July 24, 2015 by Ashley Leone in Announcements, Direct Mail Tips Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is good writing, and that’s true—but good writing is not always effective writing. Take, for instance, Shakespeare. I like Shakespeare. I took a course on him in college, […] + Read More How to Combine Email with Direct Mail for Successful Multi-Channel Marketing Campaigns info Posted July 21, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends In past articles about direct marketing strategy, we’ve shared how combining direct mail with email can be especially effective for driving the success of multi-channel marketing campaigns. In our experience, using these marketing tactics simultaneously can lift response rates by 20% or more. Others have reported that when email and direct mail are particularly well […] + Read More Driving Marketing Success from Strategy through Execution info Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […] + Read More A Direct Mail Strategy to Engage the Senses info Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […] + Read More If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance? info Posted July 1, 2015 by Jim Leone in Direct Marketing Trends The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […] + Read More What to Look for in a Direct Marketing Partner info Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […] + Read More The Impact of Direct Mail (and How to Measure It) info Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […] + Read More Dear Diary: What’s New about Advertising Mail? info Posted September 19, 2014 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Service recently released its annual Household Diary Survey (HDS), a market research study of the mail sent and received by American households. At nearly 400 pages the study covers mail trends during the Postal Service’s 2013 fiscal year (Oct. 1, 2012 – Sept. 30, 2013). Let’s take a look at what it tells […] + Read More Digital Marketing and The Shiny Object Syndrome info Posted September 12, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends There are many adjectives I would use to describe working in the marketing industry. Rewarding, challenging and highly competitive come to mind. One thing for certain is it’s never boring! Marketers are not tasked with maintaining status quo; they are expected to drive growth, and innovation is a key tenet of the marketing gospel. In […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More
Aim for Effective, Not Shakespeare in Marketing Copy info Posted July 24, 2015 by Ashley Leone in Announcements, Direct Mail Tips Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is good writing, and that’s true—but good writing is not always effective writing. Take, for instance, Shakespeare. I like Shakespeare. I took a course on him in college, […] + Read More
How to Combine Email with Direct Mail for Successful Multi-Channel Marketing Campaigns info Posted July 21, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends In past articles about direct marketing strategy, we’ve shared how combining direct mail with email can be especially effective for driving the success of multi-channel marketing campaigns. In our experience, using these marketing tactics simultaneously can lift response rates by 20% or more. Others have reported that when email and direct mail are particularly well […] + Read More
Driving Marketing Success from Strategy through Execution info Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […] + Read More
A Direct Mail Strategy to Engage the Senses info Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […] + Read More
If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance? info Posted July 1, 2015 by Jim Leone in Direct Marketing Trends The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […] + Read More
What to Look for in a Direct Marketing Partner info Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […] + Read More
The Impact of Direct Mail (and How to Measure It) info Posted March 18, 2015 by Seth Goodman in Direct Mail Tips, Direct Marketing Trends Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective […] + Read More
Dear Diary: What’s New about Advertising Mail? info Posted September 19, 2014 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Service recently released its annual Household Diary Survey (HDS), a market research study of the mail sent and received by American households. At nearly 400 pages the study covers mail trends during the Postal Service’s 2013 fiscal year (Oct. 1, 2012 – Sept. 30, 2013). Let’s take a look at what it tells […] + Read More
Digital Marketing and The Shiny Object Syndrome info Posted September 12, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends There are many adjectives I would use to describe working in the marketing industry. Rewarding, challenging and highly competitive come to mind. One thing for certain is it’s never boring! Marketers are not tasked with maintaining status quo; they are expected to drive growth, and innovation is a key tenet of the marketing gospel. In […] + Read More
