Direct Mail ROI Blog Tag Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More Prevent These 3 Copywriting Mistakes info Posted September 29, 2015 by Debora Haskel in Direct Mail Tips In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […] + Read More 2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More Using External Data to Strengthen Your Marketing Program info Posted August 28, 2015 by David Flam in Announcements, Direct Mail Tips, Direct Marketing Trends Our good friends at DataLab Data Solutions are back with another thoughtful article on data. This time, COO David Flam explains the necessity of combining performance data with external data to drive optimal results. + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More
How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More
Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More
Prevent These 3 Copywriting Mistakes info Posted September 29, 2015 by Debora Haskel in Direct Mail Tips In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t involve spelling or grammar. In fact, they all revolve around the content you’re presenting to your target […] + Read More
2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More
NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More
Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More
Using External Data to Strengthen Your Marketing Program info Posted August 28, 2015 by David Flam in Announcements, Direct Mail Tips, Direct Marketing Trends Our good friends at DataLab Data Solutions are back with another thoughtful article on data. This time, COO David Flam explains the necessity of combining performance data with external data to drive optimal results. + Read More
