Direct Mail ROI
Blog Tag
Seven Rules to Get the Most from Your Direct Mail Envelope
I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and maybe an obscure return address — exerts over you. So let’s consider direct mail envelopes, what they do or don’t tell us and why, all in service of getting you to open them.
Get Your Business Booming by Marketing to Baby Boomers
Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations you should be marketing to. Today, we take a couple steps back to look at the importance of marketing to baby boomers.
A Data-Driven Marketing Strategy Isn’t Optimized Without Mail
The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of data to enhance response rates and Return on Investment (ROI) during the recent Association of National Advertisers (ANA) Data & Direct Marketing Virtual Half-Day Conference, Optimizing Your Data-Driven Direct Marketing Strategy, hosted by American Express.
New Direct Mail Statistics Highlight the Strong State of Direct Mail
If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial direct mail stats, compiled through interviews with more than 2,000 US consumers over the age of 18, to understand their usage, attitudes, and preferences for the direct mail channel.
Insights to Inform Your 2023 Marketing Plans and Strategies
As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns. I was recently asked to write an […]
USPS Mailing Promotions: A Win/Win for Performance and Postage
I’m a big advocate for USPS Mailing Promotions. Not only do they encourage all of us to be more effective marketers, but they also help us take better control of postage costs. And after the postage rate increase earlier this month, who isn’t looking for more ways to control postage spend? Why Use Mailing Promotions? […]
Direct Mail: More Value and Verifiable Results
Direct mail is … back? Actually, due to the effectiveness of direct mail, it never went away. Its reputation as a high-value marketing channel whose results are testable and verifiable over multiple iterations (in contrast to ever-more questionable online marketing) has strengthened its appeal over the past 20 years. Oh, and the only personal information […]
Transforming IWCO to Elevate Our Clients’ Marketing Performance
I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]
4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers
Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]
What’s Hot for Medicare AEP Marketing in 2022
Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP. […]
