Power your Marketing.


Direct Mail ROI

Blog Tag


Four Questions to Ask Before Using Humor in Marketing

Posted April 9, 2019 by in Creative

Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story.

Read More

LendIt Fintech 2019 Presentations & Preview – IWCO Direct

We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend

Posted April 5, 2019 by in Direct Marketing Trends

It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt  […]

Read More

Winning Direct Mail Campaigns – IWCO Direct

The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail

Posted March 20, 2019 by in Strategy and Analysis

So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four  […]

Read More

keyboard_arrow_upBack to top