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Seven Rules to Get the Most from Your Direct Mail Envelope

Posted October 12, 2022 by in Direct Mail Marketing

I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and maybe an obscure return address — exerts over you. So let’s consider direct mail envelopes, what they do or don’t tell us and why, all in service of getting you to open them.

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Get Your Business Booming by Marketing to Baby Boomers

Posted October 6, 2022 by in Strategy and Analysis

Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations you should be marketing to. Today, we take a couple steps back to look at the importance of marketing to baby boomers.

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A Data-Driven Marketing Strategy Isn’t Optimized Without Mail

Posted September 14, 2022 by in Strategy and Analysis

The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of data to enhance response rates and Return on Investment (ROI) during the recent Association of National Advertisers (ANA) Data & Direct Marketing Virtual Half-Day Conference, Optimizing Your Data-Driven Direct Marketing Strategy, hosted by American Express.

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New Direct Mail Statistics Highlight the Strong State of Direct Mail

Posted September 7, 2022 by in Direct Mail Tips, Direct Marketing Trends

If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial direct mail stats, compiled through interviews with more than 2,000 US consumers over the age of 18, to understand their usage, attitudes, and preferences for the direct mail channel.

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Direct Mail: More Value and Verifiable Results

Posted July 20, 2022 by in Direct Mail Marketing

Direct mail is … back? Actually, due to the effectiveness of direct mail, it never went away. Its reputation as a high-value marketing channel whose results are testable and verifiable over multiple iterations (in contrast to ever-more questionable online marketing) has strengthened its appeal over the past 20 years. Oh, and the only personal information  […]

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4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers

Posted June 8, 2022 by in Strategy and Analysis

Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American  […]

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What’s Hot for Medicare AEP Marketing in 2022

Posted June 1, 2022 by in Direct Marketing Trends

Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP.  […]

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