Direct Mail ROI
Blog Tag
Long Copy or Not—That is The Question
It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]
What Keeps Clients Awake at Night (and How We Cure Their Insomnia)
Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers.
What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common
We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […]
How to Avoid Four Common Direct Mail Design Mistakes
You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]
A Busy Mom’s Advice for Marketing to Mothers of Teenagers
I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]
