We’re Making Better Happen by Accelerating the Speed from Data to Delivery
At IWCO, we are energized by our refreshed brand that encompasses a new name, new logo, new website, and enhanced Marketing and Creative Services. But for me, as the Chief Production Officer, the element of our rebrand that excites me the most is our enhanced manufacturing platform built around digital presses that drive hyper-personalization and […]
Effective Marketing Is a Balance
Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]
We’re Making Better Happen with Enhanced Data and Analytics
Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]
Get Your Business Booming by Marketing to Baby Boomers
Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations […]
A Data-Driven Marketing Strategy Isn’t Optimized Without Mail
The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of […]
New Direct Mail Statistics Highlight the Strong State of Direct Mail
If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial […]
Insights to Inform Your 2023 Marketing Plans and Strategies
As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns. I was recently asked to write an […]
USPS Mailing Promotions: A Win/Win for Performance and Postage
I’m a big advocate for USPS Mailing Promotions. Not only do they encourage all of us to be more effective marketers, but they also help us take better control of postage costs. And after the postage rate increase earlier this month, who isn’t looking for more ways to control postage spend? Why Use Mailing Promotions? […]
Direct Mail: More Value and Verifiable Results
Direct mail is … back? Actually, due to the effectiveness of direct mail, it never went away. Its reputation as a high-value marketing channel whose results are testable and verifiable over multiple iterations (in contrast to ever-more questionable online marketing) has strengthened its appeal over the past 20 years. Oh, and the only personal information […]
Transforming IWCO to Elevate Our Clients’ Marketing Performance
I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]
