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Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery

Posted July 29, 2020 by in Direct Mail Tips, Postal Issues Updates

In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an  […]

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Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9

Posted July 22, 2020 by in Direct Mail Tips, Strategy and Analysis

We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years  […]

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An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6

Posted July 17, 2020 by in Direct Mail Tips, Strategy and Analysis

Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for  Target Marketing a few years ago. Let’s move on to questions four through six. All  […]

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Medicare Marketing: How Will COVID-19 Impact This Year’s AEP?

Posted May 13, 2020 by in Strategy and Analysis

As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example,  […]

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Hand placing rendered "at" symbol into an open mailbox with its flag up

Direct Mail Never Died—It Evolved

Posted October 29, 2019 by in Omnichannel Marketing

Remember in 1999 when the internet was “invented” and the advent of “you got mail” changed the world of print and direct mail forever? Advertising experts were convinced that the direct mail channel would quickly become extinct and email marketing would take its place. As you might have guessed from the title of this post, I’m here to remind you: that didn't happen.

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Stephen Flood and Sherri Bonacci Join IWCO Direct’s Leadership TeamRead More
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