Postal Service Announces January Postage Pricing and Upcoming Mailing Promotions
On October 7, the Postal Service filed its proposal to adjust postage pricing for Market Dominant products in January 2023 with the Postal Regulatory Commission (PRC). The PRC has 45 days to review the proposal, so we should know their decision on whether to approve the proposal just before Thanksgiving. The effective date for the new postage […]
Seven Rules to Get the Most from Your Direct Mail Envelope
I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and […]
New Direct Mail Statistics Highlight the Strong State of Direct Mail
If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial […]
Direct Mail Testing: Why Good is Never Good Enough — And How to Keep Getting Better
Do you ever get the feeling we live in a “what have you done for me lately” world? Maybe it’s not a feeling for you; it’s your reality. If your work is measured in any meaningful way — and more is these days since data makes the world go ‘round — you could find yourself […]
ANA Conference Reports on the Effectiveness of Direct Mail
Since the pandemic I’ve found myself enthusiastically leaving my house…to check my mailbox. I wouldn’t just glance at my mail, but really looked through and read my mail daily. Apparently I’m not the only one who did this. According to the USPS, 41% of consumers said due to the pandemic they were more excited to […]
The Seven Magic Words of Direct Mail
Magic words in direct mail? That seems a little “out there” for such a hardworking marketing tool. Especially with the strategic, data-driven approach IWCO Direct uses for performance marketing. But, yes, there are magic words you can use in direct mail; they’re “magic” because they can cause a dramatic increase in response to your mailing. […]
