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Postal Service Announces January Postage Pricing and Upcoming Mailing Promotions

Posted October 19, 2022 by in Postal Issues Updates

On October 7, the Postal Service filed its proposal to adjust postage pricing for Market Dominant products in January 2023 with the Postal Regulatory Commission (PRC). The PRC has 45 days to review the proposal, so we should know their decision on whether to approve the proposal just before Thanksgiving.  The effective date for the new postage prices is Sunday, January 22, 2023, and the overall average proposed price increase at the class level is 4.2%, but we all know the devil is in the details for price changes like this. Let’s look at a few of them:

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New Direct Mail Statistics Highlight the Strong State of Direct Mail

Posted September 7, 2022 by in Direct Mail Tips, Direct Marketing Trends

If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial direct mail stats, compiled through interviews with more than 2,000 US consumers over the age of 18, to understand their usage, attitudes, and preferences for the direct mail channel.

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Direct Mail Testing: Why Good is Never Good Enough — And How to Keep Getting Better

Posted April 13, 2022 by in Strategy and Analysis

Do you ever get the feeling we live in a “what have you done for me lately” world? Maybe it’s not a feeling for you; it’s your reality. If your work is measured in any meaningful way — and more is these days since data makes the world go ‘round — you could find yourself thinking that good is never good enough. That might be true, but there is an upside. Direct mail testing is a good example of how measurement is a positive.

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Marrying Direct Mail and Social Media for an Authentic Brand Experience

Posted August 18, 2021 by in Direct Marketing Trends, Strategy and Analysis

We’re always on the lookout for bold and innovative ways to improve our clients’ performance marketing efforts and provide a more authentic brand experience. For many clients, an effective technique to accomplish this is to marry direct mail and social media efforts to create multiple, cohesive touchpoints that connect with specific individuals throughout their day  […]

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The Seven Magic Words of Direct Mail

Posted June 9, 2021 by in Creative

Magic words of direct mail? That seems a little “out there” for such a hardworking marketing tool. Especially with the strategic, data-driven approach IWCO Direct uses for performance marketing. But, yes, there are magic words you can use in direct mail; they’re “magic” because they can cause a dramatic increase in response to your mailing.

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