Direct Mail Production Blog Tag Our Product Engineering Initiative Moves into Next Phase of Development info Posted June 28, 2016 by Matt Shanahan in Announcements IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […] + Read More Get the Download on drupa 2016 info Posted June 24, 2016 by Steve Myrvold in Announcements Every four years something truly inspiring and transformational happens. Can you guess what it is? No, I’m not talking about the presidential elections or the Olympics. I’m referring to drupa, the world’s largest trade show dedicated to print technologies, which gathers the most forward-thinking and influential […] + Read More Helping Mailers Make Positive Change: PostCom Represents Mailing Industry’s Postal Interests info Posted June 22, 2016 by Jessica Lowrance in Announcements, Postal Issues Updates "You will be able to enjoy only those postal rights you are willing to defend." This sentence represents one of the primary reasons that the Association for Postal Commerce (PostCom) exists and why service providers like […] + Read More Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail info Posted May 27, 2016 by Maynard Benjamin in Announcements There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us. + Read More An Earth Day Look at Direct Mail Sustainability info Posted April 22, 2016 by Karen Weil in Sustainability The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […] + Read More An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform info Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More Pages: First Page12345678910111213141516Last PageLoad More Articles
Our Product Engineering Initiative Moves into Next Phase of Development info Posted June 28, 2016 by Matt Shanahan in Announcements IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […] + Read More
Get the Download on drupa 2016 info Posted June 24, 2016 by Steve Myrvold in Announcements Every four years something truly inspiring and transformational happens. Can you guess what it is? No, I’m not talking about the presidential elections or the Olympics. I’m referring to drupa, the world’s largest trade show dedicated to print technologies, which gathers the most forward-thinking and influential […] + Read More
Helping Mailers Make Positive Change: PostCom Represents Mailing Industry’s Postal Interests info Posted June 22, 2016 by Jessica Lowrance in Announcements, Postal Issues Updates "You will be able to enjoy only those postal rights you are willing to defend." This sentence represents one of the primary reasons that the Association for Postal Commerce (PostCom) exists and why service providers like […] + Read More
Much More than Envelopes: How the Envelope Manufacturers Association Supports Direct Mail info Posted May 27, 2016 by Maynard Benjamin in Announcements There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us. + Read More
An Earth Day Look at Direct Mail Sustainability info Posted April 22, 2016 by Karen Weil in Sustainability The first Earth Day in 1970 brought together more than 20 million Americans across all walks of life. The huge success of the event spurred the creation of the United States Environmental Protection Agency and the Clean Air, Clean Water, and Endangered Species Acts. Since its inception, Earth Day has become the largest secular holiday […] + Read More
An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More
Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform info Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More
