Direct Mail Production Blog Tag Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More It’s Not How Fast You Make Mail; It’s How Well You Make Mail Fast info Posted October 11, 2016 by Patrick Sondreal in Announcements IWCO Direct prides itself on being a technology leader. We have one of the most sophisticated digital print operations in the country; our DOD inkjet lines combine personalization and affixing for efficient production of promotional cards; and the Solix units on our high-speed inserters automate the mail sorting process. But without dedicated people and efficient […] + Read More Color Digital Print Trends & Technology the Highlight of GRAPH EXPO info Posted October 4, 2016 by Matt Shanahan in Announcements, Direct Marketing Trends Last week, IWCO Direct sent a group from operations, procurement and R&D to GRAPH EXPO. Our goal, as it has been in past years, was to research the latest technology trends and innovative products to support the expanding needs of our customers. We were looking to uncover advances in technology, both equipment and software, […] + Read More When it Comes to Sustainable Paper, Canopy Reminds Us That Natural Forests Matter info Posted September 30, 2016 by Karen Weil in Sustainability Earlier this week, our friends at Canopy sent us a great article about Canada’s global forest legacy and reminded us of an article they wrote on this topic for Printing Impressions. IWCO Direct has been working closely with Canopy to support our commitment to environmental stewardship, including our focus on providing clients with sustainable […] + Read More Sustainable Marketing News: Study Shows Consumers Value Paper info Posted August 30, 2016 by Karen Weil in Direct Marketing Trends, Sustainability As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […] + Read More Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More Streamlining Front-End Hand-Offs as Part of Our Continuous Improvement Process info Posted August 24, 2016 by Patrick Sondreal in Announcements IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur at the start of each new job. Marketing programs are becoming increasingly more complex with the implementation of digital […] + Read More Final Thoughts on Our 2016 IWCO Direct Internships info Posted August 19, 2016 by Jordan Wolfer in Announcements Just three short months ago, IWCO Direct welcomed 12 summer interns – including me – to learn more about the direct marketing industry and gain valuable career skills that couldn’t be learned in the classroom. While most of us worked from IWCO Direct’s headquarters campus in Chanhassen, MN, we also had interns supporting the Hamburg, PA operations, as well. + Read More Using Eco-Friendly Plastics in Your Direct Mail info Posted August 10, 2016 by Karen Weil in Direct Mail Tips, Sustainability Many of our customers are leaders in building sustainability and social responsibility into their corporate cultures. They measure a wide range of attributes from their overall carbon footprints to more targeted metrics such as choosing environmentally-sustainable components for their direct mail advertising. If this sounds like the approach your company is looking to implement, you […] + Read More Pages: 1234567891011121314151617Load More Articles
Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More
The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More
It’s Not How Fast You Make Mail; It’s How Well You Make Mail Fast info Posted October 11, 2016 by Patrick Sondreal in Announcements IWCO Direct prides itself on being a technology leader. We have one of the most sophisticated digital print operations in the country; our DOD inkjet lines combine personalization and affixing for efficient production of promotional cards; and the Solix units on our high-speed inserters automate the mail sorting process. But without dedicated people and efficient […] + Read More
Color Digital Print Trends & Technology the Highlight of GRAPH EXPO info Posted October 4, 2016 by Matt Shanahan in Announcements, Direct Marketing Trends Last week, IWCO Direct sent a group from operations, procurement and R&D to GRAPH EXPO. Our goal, as it has been in past years, was to research the latest technology trends and innovative products to support the expanding needs of our customers. We were looking to uncover advances in technology, both equipment and software, […] + Read More
When it Comes to Sustainable Paper, Canopy Reminds Us That Natural Forests Matter info Posted September 30, 2016 by Karen Weil in Sustainability Earlier this week, our friends at Canopy sent us a great article about Canada’s global forest legacy and reminded us of an article they wrote on this topic for Printing Impressions. IWCO Direct has been working closely with Canopy to support our commitment to environmental stewardship, including our focus on providing clients with sustainable […] + Read More
Sustainable Marketing News: Study Shows Consumers Value Paper info Posted August 30, 2016 by Karen Weil in Direct Marketing Trends, Sustainability As we’ve discussed previously at SpeakingDIRECT, direct mail is both an effective and environmentally sustainable marketing channel. A new survey commissioned by Two Sides North America and conducted by Toluna Inc. shows that a majority of Americans want to retain a choice for paper options rather than be forced into digital-only communications. The survey also […] + Read More
Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More
Streamlining Front-End Hand-Offs as Part of Our Continuous Improvement Process info Posted August 24, 2016 by Patrick Sondreal in Announcements IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur at the start of each new job. Marketing programs are becoming increasingly more complex with the implementation of digital […] + Read More
Final Thoughts on Our 2016 IWCO Direct Internships info Posted August 19, 2016 by Jordan Wolfer in Announcements Just three short months ago, IWCO Direct welcomed 12 summer interns – including me – to learn more about the direct marketing industry and gain valuable career skills that couldn’t be learned in the classroom. While most of us worked from IWCO Direct’s headquarters campus in Chanhassen, MN, we also had interns supporting the Hamburg, PA operations, as well. + Read More
Using Eco-Friendly Plastics in Your Direct Mail info Posted August 10, 2016 by Karen Weil in Direct Mail Tips, Sustainability Many of our customers are leaders in building sustainability and social responsibility into their corporate cultures. They measure a wide range of attributes from their overall carbon footprints to more targeted metrics such as choosing environmentally-sustainable components for their direct mail advertising. If this sounds like the approach your company is looking to implement, you […] + Read More
