Direct Mail Production Blog Tag After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements info Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […] + Read More Improving Our Business by Improving Our Processes info Posted December 13, 2017 by Diana Hvistendahl, PMP in Announcements Business Process Management (BPM) is the methodology IWCO Direct uses to document current-state process flows that identify pain points, waste, and handoff issues in our processes. We then use these diagrams to create optimal future-state processes. At its core, BPM is a Continuous Improvement (CI) initiative designed to streamline processes, hasten learning, and solidify stronger […] + Read More The Latest Paper Trends for Inkjet Printing info Posted December 6, 2017 by Karen Weil in Direct Marketing Trends A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […] + Read More The Account Managers at IWCO Direct Keep Our Processes Flowing info Posted November 21, 2017 by Patrick Sondreal in Announcements To create and execute major campaigns successfully, it takes several departments and plenty of subject matter experts to get the job done as efficiently and effectively as possible, and to its highest potential. Because we are a full-service direct marketing services provider, we manage marketing campaigns in one efficient, streamlined, process that would normally require […] + Read More How and Why We’re Tracking Our Carbon Footprint info Posted November 10, 2017 by Karen Weil in Sustainability It’s important for companies to take responsibility for their impact on the planet. As a leading provider of direct marketing services that include paper-based communications, IWCO Direct continues to seek positive ways to reduce our environmental impact by measuring our carbon footprint and increasing the quantity of materials we recycle. We take pride in our […] + Read More How Business Process Management Helps Us Quickly Respond to Customers info Posted November 3, 2017 by Diana Hvistendahl, PMP in Announcements The Business Process Management (BPM) initiative at IWCO Direct started in our Customer Experience (CX) departments and has now expanded to our Strategic Sourcing, Purchasing, and Content Development departments. This initiative has provided our employees with at-your-fingertips access to all departmental processes and procedures. These resources are used to train new employees, equip project leaders […] + Read More Sustainability Summit Confirms Our Environmental Council is On the Right Track info Posted October 25, 2017 by Jim Andersen in Sustainability At the end of the summer, IWCO Direct was invited to participate in an important national sustainability initiative with one of our clients. The client has more than 60,000 employees and the company’s chairman encourages his employees and their families to engage in eco-friendly practices. We sent two members of our team to the client’s […] + Read More How We’re Replicating Project Uptime Across Our Platform info Posted October 24, 2017 by Patrick Sondreal in Announcements We’ve talked in the past about our Continuous Improvement initiatives and their impact on our customer journey. We’re constantly working to get better, and Project Uptime is a process that helps us identify opportunities to increase efficiencies and discover areas where we can improve. Direct marketing is a challenging and constantly changing industry, and […] + Read More thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing info Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […] + Read More Pages: 1234567891011121314151617Load More Articles
After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More
After the Storm—It’s Time to Take Stock of Your Disaster Recovery Plan & Make Improvements info Posted January 9, 2018 by Michael Henry in Business Continuity and Disaster Recovery We’ve all seen the news reports, photos, and tragic stories of towns and businesses impacted by natural disasters. Business professionals who are forced to deal with the aftermath of a natural disaster may experience a range of emotions from relief that it’s over and that they had a disaster recovery plan in place to regret […] + Read More
Improving Our Business by Improving Our Processes info Posted December 13, 2017 by Diana Hvistendahl, PMP in Announcements Business Process Management (BPM) is the methodology IWCO Direct uses to document current-state process flows that identify pain points, waste, and handoff issues in our processes. We then use these diagrams to create optimal future-state processes. At its core, BPM is a Continuous Improvement (CI) initiative designed to streamline processes, hasten learning, and solidify stronger […] + Read More
The Latest Paper Trends for Inkjet Printing info Posted December 6, 2017 by Karen Weil in Direct Marketing Trends A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […] + Read More
The Account Managers at IWCO Direct Keep Our Processes Flowing info Posted November 21, 2017 by Patrick Sondreal in Announcements To create and execute major campaigns successfully, it takes several departments and plenty of subject matter experts to get the job done as efficiently and effectively as possible, and to its highest potential. Because we are a full-service direct marketing services provider, we manage marketing campaigns in one efficient, streamlined, process that would normally require […] + Read More
How and Why We’re Tracking Our Carbon Footprint info Posted November 10, 2017 by Karen Weil in Sustainability It’s important for companies to take responsibility for their impact on the planet. As a leading provider of direct marketing services that include paper-based communications, IWCO Direct continues to seek positive ways to reduce our environmental impact by measuring our carbon footprint and increasing the quantity of materials we recycle. We take pride in our […] + Read More
How Business Process Management Helps Us Quickly Respond to Customers info Posted November 3, 2017 by Diana Hvistendahl, PMP in Announcements The Business Process Management (BPM) initiative at IWCO Direct started in our Customer Experience (CX) departments and has now expanded to our Strategic Sourcing, Purchasing, and Content Development departments. This initiative has provided our employees with at-your-fingertips access to all departmental processes and procedures. These resources are used to train new employees, equip project leaders […] + Read More
Sustainability Summit Confirms Our Environmental Council is On the Right Track info Posted October 25, 2017 by Jim Andersen in Sustainability At the end of the summer, IWCO Direct was invited to participate in an important national sustainability initiative with one of our clients. The client has more than 60,000 employees and the company’s chairman encourages his employees and their families to engage in eco-friendly practices. We sent two members of our team to the client’s […] + Read More
How We’re Replicating Project Uptime Across Our Platform info Posted October 24, 2017 by Patrick Sondreal in Announcements We’ve talked in the past about our Continuous Improvement initiatives and their impact on our customer journey. We’re constantly working to get better, and Project Uptime is a process that helps us identify opportunities to increase efficiencies and discover areas where we can improve. Direct marketing is a challenging and constantly changing industry, and […] + Read More
thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing info Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […] + Read More
