Direct Mail Production Blog Tag How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track info Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] + Read More A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More Pages: « 3 4 5 6 7 8 9 10»Load More Articles
How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More
How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More
How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track info Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] + Read More
A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More
